"The Fitness Odyssey Network" Premieres; Healthflex, Ltd. launches comprehensive health and fitness resource on the World Wide Web.COLUMBUS, Ohio--(BW HealthWire)--March 19, 1997--The World Wide Web's most comprehensive resource on health, nutrition, diet and exercise premieres on Thursday, March 20, at www.healthflex.com . A product of Healthflex, Ltd., "The Fitness Odyssey Network(TM)" initially features six original sites that were developed with the special needs of busy executives, working women, and families, as well as dedicated fitness enthusiasts in mind. "Visitors can get free weekly workouts tailored to their needs, download low-fat recipes each week, and share personal fitness experiences," said Michael Casey Michael Casey (born 1947 in Lowell, Massachusetts) is an Armenian-American poet. His first collection, Obscenities, was chosen by Stanley Kunitz for the Yale Series of Younger Poets. , president of Healthflex, Ltd. "The concept behind The Fitness Odyssey Network is derived from the ancient Greeks' emphasis on total health -- body, mind, and spirit. It drives every aspect of site development and content," said Debra Shaw, president of Wanda Productions, Inc., the interactive development and web site design firm that created The Fitness Odyssey Network. Constructed as a three-dimensional ancient Greek Noun 1. Ancient Greek - the Greek language prior to the Roman Empire Greek, Hellenic, Hellenic language - the Hellenic branch of the Indo-European family of languages city with its own original musical score, The Fitness Odyssey Network is navigated by entering buildings, each representing one of the six sites. The Fitness Odyssey Network is designed to be fully-functional with any multi-media computer. It is browser-friendly and fully interactive with both Netscape or Microsoft Internet Explorer See Internet Explorer. . Highlights of The Fitness Odyssey Network's initial six sites follow: Cosmo(TM) Designed in a library format, Cosmo(TM) is The Fitness Odyssey Network's exclusive, dedicated search engine that provides users with efficient access to the web's most innovative, entertaining, and informative health and wellness sites. "As an alternative to broad-based search engines that offer tens of thousands of sites, Cosmo helps users obtain health and fitness information quickly and easily," said Shaw. Health and fitness-related sites included in the Cosmo database meet or exceed high standards in interactivity, content and graphic design. "A team of Healthflex Internet Archeologists(TM) continually research the web and review sites which offer information on health, nutrition, diet, exercise, fitness, and relaxation. In addition, we are inviting sites to contact us for consideration," said Shaw. Champion Sites(TM) Within Cosmo, sites that meet the requirements of all three criteria (interactivity, graphic design and content) are promoted as Champion Sites(TM) or "hot sites." The listing of Champion Sites is updated weekly. The Gym(TM) The Gym(TM) provides users with free access to a personal trainer personal trainer person n → (persönlicher) Fitnesstrainer m, (persönliche) Fitnesstrainerin f -- fitness expert and two-time "Ms. Fitness USA" Cameo Kneuer. Cameo gives weekly workouts and nutritional information. She also answers questions and provides guidance via e-mail. The Gym features regularly scheduled chats with Cameo, as well as other celebrities. The Not Guilty Cafe(TM) The Not Guilty Cafe(TM) focuses on healthy eating by providing a huge variety of exciting, low-fat recipes for menu planning and download. Users can submit their favorite recipe for conversion to a low-fat option or to be considered for "Today's Special Today's Special was a children's television show produced by Clive VanderBurgh at TVOntario from 1981 to 1987. It also ran on Nickelodeon and the Faith and Values Channel (now the Hallmark Channel) as well as many PBS stations throughout the United States. " -- the featured recipe of the day. The site generates a shopping list for recipes and combines redundant grocery items as needed as needed prn. See prn order. . The Adventure Gallery(TM) Visitors can share their experiences with The Fitness Odyssey Network community by submitting journal entries and photos. If their journal entry is selected, the visitor receives a free sponsorship page which they can use to support the organization, company or sport of their choice. If promoting a sport, general information on how to become involved (such as contact names, equipment lists, and club affiliations) is required on the free sponsorship page. Common Olympians(TM) Within the Adventure Gallery, visitors can participate in a "fitness quest" and share their experiences through an online journal. Selected participants provide daily or weekly entries that reflect their experience of trying to lose weight, gain weight, tone up, etc. The goal is to provide motivational support to the "Common Olympians(TM)" who in turn inspire others. Participants receive rewards and incentives during their "fitness quest" (i.e. spa or resort get-aways, shopping sprees) after achieving their goals. The Bazaar(TM) The Bazaar(TM) is a classified section where users can list (at no charge) pre-owned exercise and fitness equipment. Users can locate pre-owned equipment and negotiate among themselves in terms of buying, selling, or trading. It contains links to UPS and Federal Express to enable users to acquire information regarding shipping costs. The Market Place(TM) The Market Place(TM) promotes Internet commerce and shopping, in addition to "As Seen on TV Fitness" infomercial items. Fitness equipment, workout wear, aromatherapy aromatherapy Therapy using essential oils and water-based colloids extracted from plant materials to promote physical, emotional, and spiritual health and balance. Single or combined extracts may be diffused into inhaled air, used in massage oil, or added to bathwater. , spa products, and various other fitness-related products are also available with special Internet offers. A survey conducted by CommerceNet and Nielsen Media Research Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC MAP program) and newspapers. NMR, headquartered in New York City and operating primarily from Oldsmar, Florida, is best-known for the indicates that the U.S. and Canadian population as a whole spends as much time on the Internet every week as they do viewing rented video tapes. In addition, more people use the web than e-mail, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. this survey. "Increasingly, the web has become a viable source of entertainment, as well as information. The Fitness Odyssey Network meets these needs," said Shaw. With offices in Columbus, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816. and Taipei, Taiwan, Healthflex, Ltd. is a leading manufacturer and distributor of health and fitness equipment for home use. Its licensed products marketed worldwide include: AbSculptor, AbShaper, Bun & Thigh Sculptor, Total Toner (endorsed by Joe Piscapo in conjunction with General Nutrition Center, sold on QVC QVC Quality Value Convenience QVC Question Valid Command - Quality, Value, Convenience Network), Heavy Rope (endorsed by Karem Abdul Jabar, sold on QVC) and Smart Rider. Healthflex, Ltd. owns Yukon Fitness Equipment, Inc., and Omni Furniture USA, and is a principal in Wanda Productions, Inc. -0- HEALTHFLEX, LTD. -- The Company Healthflex, Ltd. is an international, privately-held company founded by Michael Casey in 1989. Healthflex, Ltd. is comprised of three core businesses: Yukon Fitness Equipment, Inc., Wanda Productions, Inc., and Omni Furniture USA. Locations: _________ 7449 Oakmeadows Drive Columbus, Ohio 43085 614-847-1464 Taipei World Trade Center Taipei World Trade Center, TWTC, was started in January, 1986 by Taiwan's foremost trade promotion organization, the Taiwan External Trade Development Council (TAITRA), to provide a single, modern venue that would combine exhibition space, conference facilities, offices, and hotel , Room 3e45 No. 5 Sec. 5 Hsing Yi Road Taipei, Taiwan R.O.C. 4,500 sq. ft. research and development center Licensed Products: _________________ AbSculptor AbShaper Bun & Thigh Sculptor Total Toner (endorsed by Joe Piscapo in conjunction with General Nutrition Center, sold on QVC - Quality, Value, Convenience Network) Heavy Rope (endorsed by Karem Abdul Jabar, sold on QVC) Smart Rider Web Product: ___________ The Fitness Odyssey Network(TM) -- The most comprehensive health and fitness resource on the World Wide Web at www.healthflex.com . Industry Alliances/Partnerships: _______________________________ Williamson Worldwide Television Value Vision Guthy-Renker TSC-Teleconferencing Systems Canada National Media QVC-Quality, Value, Convenience Network Tristar Products HSN-Home Shopping Network General Nutrition Center TV Shop Europe -0- WANDA PRODUCTIONS, INC. -- The Company Wanda Productions, Inc. is the creative force and technical expertise behind interactive design and web site development for The Fitness Odyssey Network(TM). President of Interactive Media Debra Shaw directs a world-class team of Internet archeologists and technologists who are working together to combine web-based content, context, community and commerce in a unique, creative and exciting interactive environment. Founded in July 1996, Wanda's creative and marketing teams have worked with clients such as CompuServe, Lucent Technologies, Borden, Honda, Hilton Hotels
Location: ________ 7449 Oakmeadows Drive Columbus, OH 43085 614-847-3987 Locations to be announced To be announced (TBA) A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered. in 1997 include Taipei, Taiwan and the United Kingdom. Services: ________ Interactive Design Web Site Development Infomerical Conception and Production Communication Design and Production Industrial Design -0- WANDA PRODUCTIONS, INC., PRESIDENT -- DEBRA SHAW Debra Shaw has 14 years of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and marketing experience with an emphasis on consumer marketing and interactive communications. As president and founder of Wanda Productions, Inc., Debra is involved in art direction, content management, and project coordination for all clients. Debra specializes in graphic and interface design for interactive multimedia, the World Wide Web and emerging technologies. Prior to founding Wanda Productions, Inc., Debra was the marketing and promotions director for the Fox Theater (St. Louis, Missouri) where she was responsible for promoting the theater, its scheduled shows, and celebrity performers. While at the Fox Theater, Debra was also involved in copy and script writing, as well as arranging television and radio appearances for performers on programs such as "The Sally Jesse Raphael Show." Other acts that Debra promoted include George Burns Noun 1. George Burns - United States comedian and film actor (1896-1996) Burns, Nathan Birnbaum , The Judds, Reba McEntire Reba Nell McEntire (born March 28, 1955) is a Grammy award winning American singer and country music performer, and actress.[1] Sometimes referred to as "The Queen of Country Music",[2][3] and "Cats." Debra was also the marketing director for Westport Playhouse (St. Louis, Missouri) where she was responsible for promoting children's entertainment and stand-up comedians Famous stand-up comedians, by country of origin: Australia
In addition, Debra was the advertising manager for the University of Missouri Press The University of Missouri Press, founded in 1958, is a university press that is part of the University of Missouri System. External link
(St. Louis, Missouri). There she served as a liaison between editors and authors of academic texts in the development and design of jacket covers for publications. Other marketing and public relations experience includes working with Hilton Hotels, Ohio Alliance of Arts Education, and Fitch, Inc. A graduate of the University of Missouri, Debra earned a bachelor's degree in English. She also donates her time and talents to benefit Habitat for Humanity Habitat for Humanity, nonprofit ecumenical Christian organization that enables low-income people to own affordable, livable housing. Headquartered in Americus, Ga., it was founded in 1976 by businessman Millard Fuller and his wife. . -0- HEALTHFLEX, LTD., PRESIDENT -- MICHAEL CASEY Michael Casey has worked in the health and fitness industry for more than 20 years. As president of HealthFlex, Ltd., Michael is Michael I, Byzantine emperor Michael I (Michael Rangabe), d. c.845, Byzantine emperor (811–13), son-in-law of Nicephorus I. He supported orthodoxy against iconoclasm and recalled Theodore of Studium from exile. involved in all aspects of the business including advertising, marketing and logistics. Heavily involved in product development, Michael has played an important role in licensed HealthFlex, Ltd. products such as the AbSculptor, AbShaper, Bun and Thigh Sculptor, Total Toner (endorsed by Joe Piscapo), Heavy Rope (endorsed by Karem Abdul Jabar) and Smart Rider. Prior to founding Healthflex, Ltd., Michael opened one of the first retail sports equipment stores in Ohio called Casey's Barbell Barbell A bond investment strategy that concentrates holdings in both very short-term and extremely long-term maturities. This is also known as the "dumbbell" or "barbelling. . Since its opening in 1983, the store concept quickly grew throughout Ohio and into St. Louis, Missouri, and Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. . After selling the Casey's Barbell chain, Michael founded Yukon Fitness Equipment, Inc. This company develops and direct markets single-station, entry-level workout equipment in ten countries. Yukon Fitness Equipment, Inc. is a subsidiary of HealthFlex, Ltd. Today, Michael has formed a joint venture between Healthflex, Ltd. and TV Shop Europe. Michael's role is to provide marketing, distribution, retailing, and infomercial expertise to his European counterpart. Together these two companies produce, promote and provide retail distribution of episodic episodic sporadic; occurring in episodes. e. falling a paroxymal disorder described in Cavalier King Charles spaniels in which affected dogs, starting at an early age, experience episodes of extensor rigidity, possibly brought on by stress. e. fitness infomercials to 24 countries. Called "Fitness Camp," the episodic infomercials feature the best fitness products from around the world. A graduate of Kent State University (Kent, Ohio Kent is a city in Portage County, Ohio, United States. The population was 27,906 at the 2000 census, making it the county's largest city. Kent is home to the main campus of Kent State University. Nearby metropolitan areas include Akron, Cleveland, Canton, and Youngstown-Warren. ), Michael earned a bachelor's degree in business and finance. CONTACT: Wanda Productions, Inc. Debra Shaw, 614/847-3987 or Lord, Sullivan & Yoder Public Relations Kim Scher, 614/846-7777 |
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