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"Take a Stand" and "Remember Your Roots".


[ILLUSTRATION OMITTED]

Institution: Bank of Guam, Hagatna, Guam

Assets: $756 million; 21 locations

These two promotional videos are intended as introductions to the bank. "Take a Stand" tells the bank's history. The bank began as a dream of the founder, Jesus J. Leon Guerero, and became a reality because of his willingness to take risks in behalf of his beliefs in the island of Guam and its people. This undertaking and the subsequent success of the bank over the last 35 years shows the importance of individual dreams, the value of taking action and the success achieved when a person stands up for his or her beliefs.

"Remember Your Roots" explains the bank's philosophy and mission. The bank promotes the coexistence of indigenous Guam culture and American system of political freedom and free enterprise.

COPYRIGHT 2007 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Title Annotation:ABAMN 2007 Financial Marketing Awards: Overall Winner and First Place, Inspirational; Assets Size of $500 Million to $1 Billion
Publication:ABA Bank Marketing
Article Type:Brief article
Geographic Code:1U0GU
Date:Oct 1, 2007
Words:134
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