"THE DUKE" returns to star in Coors Light commercial; Computer technology brings back legendary actor John Wayne.GOLDEN, Colo.--(BUSINESS WIRE)--May 16, 1996--The legendary action film star John Wayne is back on the screen, and Coors Brewing Company has got him. In the first and only commercial use of his likeness since 1976, Wayne, or "The Duke" as he is affectionately called by millions of fans, will "star" in a national advertising campaign for Coors Light. The ad is scheduled to break during the season finale of "Friends," Thursday, May 16. Employing digitized computer technologies similar to those used in the Academy Award-winning film "Forrest Gump," the spot features a cameo appearance A cameo role or cameo appearance (often shortened to just cameo) is a brief appearance of a known person in a work of the performing arts, such as plays, films, video games and television. by Wayne taken from the 1966 film "Cast a Giant Shadow Cast a Giant Shadow is a 1966 film, produced and directed by Melville Shavelson and distributed by MGM. It is a story based on Ted Berkman's biography of Colonel Mickey Marcus with the screenplay written by Shavelson. ." In the commercial, a drill sergeant (Mil.) a noncommissioned officer whose office it is to instruct soldiers as to their duties, and to train them to military exercises and evolutions. (Mil.) See under Drill. See also: Drill Sergeant (played by actor R. Lee Ermey of "Full Metal Jacket Noun 1. full metal jacket - a lead bullet that is covered with a jacket of a harder metal (usually copper) bullet, slug - a projectile that is fired from a gun " fame) questions his platoon to find the person responsible for leaving a six-pack of Coors Light in the barracks bar·rack 1 tr.v. bar·racked, bar·rack·ing, bar·racks To house (soldiers, for example) in quarters. n. 1. A building or group of buildings used to house military personnel. . While interrogating his troops, the sergeant is interrupted by his general, Wayne, who informs him, "It's my beer, Sergeant." The surprised sergeant stammers his apologies and sends the troops off looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. Gen. Wayne's missing pretzels. The 60-second spot was created by Foote, Cone & Belding, Chicago, and was shot by noted director Joe Pytka. Although the shooting and editing of the commercial with the actors and the John Wayne stand-in took five days, the process of digitally inserting three images of Wayne into the scenes took three labor-intensive weeks. "We think John Wayne and Coors Light are a great fit," said Peter Coors, Vice Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Coors Brewing Company. "Both 'The Duke' and the Coors brands are American icons." In conjunction with the commercial, Coors Light will be making a donation to the John Wayne Cancer Institute (JWCI JWCI John Wayne Cancer Institute ). In addition, Coors will underwrite production of a JWCI advertising campaign and establish an 800 number for fund-raising purposes. "The Wayne family and the John Wayne Cancer Institute are very excited about this association with Coors.", said Michael Wayne, JWCI chairman and son of the legendary actor. "Not only is this a unique commercial, but this partnership greatly aids the institute's fight against this horrible disease." Coors Brewing Company, founded in 1873, is the third largest brewer in the United States. Coors uses only the finest ingredients available in an all-natural brewing process to offer a wide range of high-quality malt beverages. CONTACT: Creamer Dickson Basford Rebecca Dickson 212/887-8091 or Coors Brewing Company Dave Taylor 303/277-3347 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion