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"Synd City" Debuts At Fall Internet World 2000 At Jacob Javits Convention Center, NYC, October 23-27, 2000.


Business Editors

DARIEN, Conn.--(BUSINESS WIRE)--Aug. 1, 2000

New Exhibitor Pavilion and Conference Forum for

Content Syndication and Affiliate Marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.  

"Synd City, The Content Syndication Capitol," the first Content Syndication and Affiliate Showcase of its kind produced by Penton Media Penton Media, Inc. (OTC: PTON.OB), founded in 1892, is a diversified business-to-business media company. Penton Media is a mass media corporation that publishes and produces over 40 magazines, 80 trade shows, and 47 web sites.  (NYSE NYSE

See: New York Stock Exchange
: PME PME Petites et Moyennes Entreprises
PME Professional Military Education
PME Pequenas e Médias Empresas (Portugal)
PME Petite et Moyenne Entreprise
PME Psychology of Mathematics Education
PME Pi Mu Epsilon
), premiers at Fall Internet World 2000 in the form of an exhibitor pavilion and conference forum. Fall Internet World 2000 takes place at the Jacob Javits Convention Center, New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, October 23-27, 2000.

"With the explosive growth in syndicated offerings driven by the vertical growth of Web sites, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , the usage of XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 "self-syndicated" communities and the role that broadband will play in developing "next medium" content , this addition to Fall Internet World 2000 is a must attend for all Web Site Content Directors, editors, Business Strategists, IT Managers, e-merchants and International web site managers seeking US content and affiliation," noted Christi Dufour, Business Development Manager, Internet World.

Synd City will be comprised of content, commerce and applications companies bringing new products and services for the syndication business. The exhibit area will contain over 100 booths. NATPE NATPE National Association of Television Programming Executives , the alliance of media content professionals, is an official Synd City sponsor and the world's largest and most influential non-profit television programming and software association dedicated to the continued growth and convergence of all content across all media.

Research firm Jupiter Communications estimates that $250 million will be spent to license online content in 2000, growing to $1.5 billion by the year 2004. There is a huge demand for content syndication. With over 100 million unique users online, there is a maturation of sites leading to niche vertical portals A Web site that provides news, articles and services to a particular industry such as IT, finance and retail. It is the industry-specific equivalent of the general-purpose portal on the Web. Also called a "vortal." See portal, corporate portal, business intelligence portal and Web hub.  or "vortals." This is coupled with the difficulty of aggregating the types of information that is most relevant to particular audiences and the tens of thousands of content creators See content provider.  who need to distribute and monetize the information.

The Syndication & Affiliates Forum, is an all day conference on Wednesday, October 25 which features topics related to content creation, distribution, licensing and strategic partnerships, affiliate programs and syndicated applications.

Fall Internet World 2000 will host more than 62,000 attendees and over 800 exhibiting companies. Fall Internet World's week-long program covers all the emerging Internet technologies, business applications and industry issues including wireless devices, Web development, e-commerce, Internet entrepreneurs and personalization. Further information can be found at http://events.internet.com/fall2000/index.html. Companies interested in exhibiting should contact Tim Walsh, twalsh@iw.com.

Penton Media, Inc. (NYSE: PME) is a leading diversified business media company that produces market-focused magazines, Web sites, trade shows, and conferences. Penton serves the Internet/broadband; natural products/food/retail; manufacturing; electronics; design/engineering; management; supply chain/aviation; government/compliance; mechanical systems/construction; and leisure/hospitality markets. For more information, visit www.penton.com/.

Attend the launch of eBook World, November 6-7, 2000 at New York's Marriott Marquis Hotel. Details at www.e-book-world.com

All Internet World press releases may be found at the following url: http://www.internet.com/penton/corporate/pentonpress.html.
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Publication:Business Wire
Geographic Code:1USA
Date:Aug 1, 2000
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