"Surviving Day 1 with Windows95" achieves "best-seller" status.MONTEREY, Calif.--(BUSINESS WIRE)--Aug. 23, 1995--Phoenix Publishing Systems, Inc. (PPSI PPSI Pounds Per Square Inch ) announced today availability of "Surviving Day 1 with Windows95," its consumer-oriented book aimed at easing the transition to Windows 95. More than 150,000 copies of the "Surviving Day 1 with Windows 95" book have been ordered through the company's two major sales channels according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. PPSI officials. PPSI, a well-known publisher of computer software and documentation for the world's top PC manufacturers, conceived, wrote, designed and produced "Surviving Day 1 with Windows95." The book is designed as an easy-to-read orientation guide for making a painless transition to Microsoft Corp.'s new personal computer software called Windows95. Phoenix attributes the popularity of the book to three key features: 1) the task-based, non-technical approach and four-color graphics makes the book inviting to the absolute novice; 2) PPSI's "side-by-side" layout puts tasks in context to how they were performed with the previous version of Windows which speeds the learning process for experienced users; and 3) the focus of the book is aimed directly at helping reduce the stress and fear factor of moving to a software program that is very different from its predecessors. The book will be available on store shelves at book retailers beginning on August 24, the expected release date of the Windows 95 software, as the result of a retail licensing agreement signed between PPSI and Indianapolis-based Que Publishing Que Publishing is a company which first began as a publisher of technical computer software and hardware support books. They have since expanded to include books that educate in the areas of consumer electronics, mobile computing, and other non technology-related topics. , an imprint of Macmillan Publishing-USA, North America's leading computer book publisher. The book will also be available through leading Personal Computer manufacturers beginning on the same date. Book Appeals to Universal Audience "`Surviving Day 1' has already proven that it has the potential to be one of the top-selling computer books See how to find a good computer book. ever," said John Ambrose, PPSI Vice President of Marketing. "We have experienced overwhelming demand from leading PC manufacturers who are promoting the book in conjunction with their new computer systems equipped with Windows 95. Computer manufacturers see the book as an ideal way to lower the technical support burden and increase user satisfaction. We have also seen strong demand from the retail channel. Some booksellers are marketing the book at checkout counters because of its universal appeal and to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. Microsoft's massive launch campaign for Windows 95." Based on early demand from the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. market, "Surviving Day 1 With Windows 95" has been localized into French, German, Spanish, Italian and Japanese. "We believe that consumers worldwide will find `Surviving Day 1' an informative and fun way to make this important transition to Windows95," said Ambrose. Marie Butler-Knight, Publisher for Que's Consumer and Business Division, commented, "`Surviving Day 1 with Windows95' is a creative product that will have wide market appeal because it provides the right balance of information that the typical user needs to get started with this new operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. ." Que will offer the book through its vast network of retailers and promote the book through its WEB SITE at http://www.mcp.com/general/new.html. According to Steve Kalman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of PPSI, "Our company has a long-standing reputation as an integral partner in the design, development, manufacture and delivery of the software and documentation. Top PC manufacturers rely on our expertise to help improve their out-of-box experience The term Out of Box Experience usually refers to computer hardware or software. It describes the experience a user has when installing and/or performing initial configuration on a piece of hardware or software. . We have a clear understanding of today's end users and the type of information that appeals." Phoenix Publishing Systems, Inc. provides software publishing, integration and packaging services for nearly 40 percent of the world's PCs. Its clients include world-class PC manufacturers such as AST (AST Computer, Irvine, CA) A PC manufacturer founded in 1980 by Albert Wong, Safi Quershey and Tom Yuen (A, S and T). It offered a complete line of PCs that sold through its dealer channel. , Compaq, Intel and Packard Bell See Packard Bell NEC. . PPSI, a privately held firm headquartered in Monterey, maintains local offices in all of the major PC manufacturing hubs worldwide, including Silicon Valley, Texas, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Boston, Europe, Singapore, Taiwan and Japan. PPSI's principal shareholders include Phoenix Technologies Ltd. (the leading supplier of PC firmware technology) and Softbank of Japan (Japan's leading software distributor and recent purchaser of the Comdex computer trade show group). CONTACT: Phoenix Publishing Systems Inc. John Ambrose, 408/644-7402 ambrosej@ppsi.com or Que Publishing Marie Butler-Knight, 317/581-3671 |
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