"Spin Doctors" Receiving Healthy Perks and Bonuses; High-Growth Companies Matching Compensation at Large Corporations.LOS ANGELES--(BUSINESS WIRE)--Aug. 26, 1998--Communications professionals are receiving larger perks and bonuses from their companies. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Marshall Consultants' second annual compensation review, salaries increased a modest six to seven percent, but many communications professionals received higher bonuses and perks. Marshall Consultants, a national corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. executive search firm, studied compensation information contained in the company's database of more than 16,000 communications professionals with specializations in corporate communications, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , investor relations Investor relations The process by which the corporation communicates with its investors. , public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , marketing and advertising. Although salaries remained relatively unchanged, executives in areas of high demand such as health care and high-tech received 10-15 percent increases. The survey examined data from a range of companies -- public relations and advertising agencies to major corporations. The study found that a vice president of corporate communications in a $3 billion revenue, publicly held technology firm will receive compensation of more than $277,000, including a base salary of $180,000, a bonus opportunity of $72,000, along with 7,000 shares of stock, and a 25 percent matching 401(k) plan, as well as automobile or mileage, country/golf club membership, and spousal outplacement/career counseling. "Our data included some very healthy compensation packages, and in some instances we found smaller companies in high-growth industries competing for top communications talent by paying what much larger companies offer," said Larry Marshall, founder of Marshall Consultants. Among the other highlights of the study: -- With many females earning more than male counterparts, gender is no longer a factor in compensation for communications professionals. -- Specialists in financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , investor relations and media relations take home higher than average pay, in some cases as much as 30 percent. -- There is little demand, at least through recruiters, for professionals from nonprofit settings, except in cause-related or mission marketing for corporations and agencies. The study was conducted by Hugh McCandless, executive vice president-general manager in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and Kathleen DesRosiers, executive vice president-general manager in Los Angeles, and other staff. For more information on the compensation study, visit Marshall's Web site at www.marshallconsultants.com. Marshall Consultants was the first executive search and management consulting firm to specialize in corporate communications and public relations. The company was founded by Larry Marshall in 1967 and has offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Los Angeles.
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