"Smackdown Your Vote!" Registers More Than 20,000 Voters; Debuts Public Service Announcements.

Business Editors/Government, Entertainment & Marketing Writers

LOS ANGELES--(BUSINESS WIRE)--Aug. 16, 2000

Approximately 20,000 people have registered to vote in the first two weeks of the "Smackdown Your Vote!" campaign, World Wrestling Federation Entertainment, Inc. (NMS: WWFE), MTV's Choose or Lose, Youth Vote 2000 and Project Vote Smart announced today at the Democratic National Convention.

The non-partisan voter registration initiative spearheaded by the four organizations should gain an even higher profile with the launch of new public service announcements (PSAs) on CBS, UPN, and TNN, the new home of WWF programming starting this fall. World Wrestling Federation superstars, The Rock and Chyna, were on hand to debut the PSAs at the Democratic National Convention today. The PSA campaign marks the first time that WWF superstars have appeared in public service announcements outside the WWF television programming.

"These public service announcements will help us spread the message to WWF fans and other eligible voters that it's important to register to vote," said Linda McMahon, chief executive officer of WWFE. "WWF fans will elect the next President of the United States, but in order to do that, they have to register to vote."

"Smackdown Your Vote!" has been registering and bringing election information to thousands of previously unregistered voters during WWF arena events, at WWF New York, a site-based entertainment complex in New York City's Times Square, and through the company's Web site, wwfvote.com, as well as through MTV's chooseorlose.com. The wwfvote.com Web site has received more than 145,000 page views since its launch on August 2, 2000.

The WWF's appearance at the Democratic National Convention in Los Angeles follows the highly successful kickoff of the voter registration program at the Republican National Convention in Philadelphia.

Information on "Smackdown Your Vote!" Partners

MTV has renewed its commitment to informing young people about the political process, the presidential election and registering them to vote with Choose or Lose 2000. In 1992, 1996 and 2000, Choose or Lose strategically partnered with a diverse group of non-profit, government, corporate and online organizations, including Rock the Vote and the over 60 members of the Youth Vote 2000 Coalition. By teaming up with the World Wrestling Federation, Choose or Lose will have an effective new partner to reach out and register the largest new generation of voters since the baby boom.

Project Vote Smart provides factual information on more than 13,000 candidates running for president, Congress, governor, and state legislatures. Project Vote Smart was founded by former presidents Ford and Carter and other national leaders as a non-partisan research library. Access to the Project's data is available through the Vote Smart web site (www.vote-smart.org) and the toll-free Voter's Research Hotline (888-VOTE SMART), staffed by student interns and volunteers.

Youth Vote 2000 (www.youthvote2000.org) is the largest, most diverse, non-partisan coalition in history to engage young people, ages 18-30, in politics. Youth Vote 2000 coalition consists of over 60 national organizations representing hundreds of groups and millions of young people. The Youth Vote 2000 coalition is calling for youth debates at the presidential, state and local levels. It is devoting an unprecedented amount of resources to building state and local Youth Vote 2000 coalitions.

World Wrestling Federation Entertainment, Inc. is headquartered in Stamford, Connecticut, with sale offices in New York City, Chicago, Toronto and London. We are an integrated media and entertainment company, principally engaged in the development, production and marketing of television programming, pay-per-view programming and live events, and the licensing and sale of branded consumer products featuring our highly successful World Wrestling Federation (WWF) brand. The Company is an equal partner with NBC for the XFL, a new professional football league scheduled to kickoff in February 2001. WWFE currently has 300 full-time employees and has exclusive contracts with approximately 125 performers. The Company can be found on NASDAQ under the symbol WWFE and online at WWF.com.