"Sleepy" Bay Area Company Launches Dreamerz(TM) Natural Sleep Beverage.

Decadent Drink Presents Dreamy Alternative to Sheep-Counting

SAN FRANCISCO -- Three-quarters of American adults report at least one symptom of a sleep problem, according to the National Sleep Foundation's 2005 "Sleep in America" poll.1

Now, a sweet respite from sleepless nights is on its way. Dreamerz, a new functional beverage developed in the Bay Area and tested nationally, is being unveiled here on its way to national distribution.

Dreamerz is a creamy milk-based beverage treat that tastes great hot or cold. It comes in three flavors: chocolate s'nores[TM] (milk chocolate), vanilla van winkle[TM] (French vanilla) and cr[R]Ame de la REM[TM] (dark chocolate mint). The clinically proven active ingredients are a patented, low-dose (0.3mg) of melatonin2, to help promote sleep and Lactium[R], hydrolyzed milk casein to reduce stress and promote relaxation3. The rich-tasting dairy drink contains only 100 calories per serving, is all-natural, low in fat and a good source of calcium. While the taste may be habit--forming, Dreamerz is safe, non-addictive and has no after effects.

Sleep-deprived Bay Area shoppers will soon find Dreamerz in Northern California Whole Foods Markets or by ordering from the company's Web site: www.DreamerzFoods.com. Suggested retail price for single-serve 8-ounce Tetra Paks is $2.59 and the four-serving 32-ounce size is $7.49.

Leading Dreamerz Foods Inc. is Amanda Steele, Dreamerz founder and chief executive officer. A food industry veteran with a particular focus in launching innovative brands in the specialty beverage category, Steele is dedicated to creating great-tasting, natural, and safe foods and beverages for those seeking a healthy night's sleep.

"Sleep is as important to a healthy lifestyle as diet and exercise, but too many of us aren't getting enough -- and there is a lack of efficacious and natural product options for people worried about the side effects of pharmaceuticals," Steele says, "Dreamerz fills this gap by allowing people to treat themselves to a delicious dessert drink that helps them relax and fall asleep naturally."

The Sweet taste of Sleep: Those who have tried Dreamerz report two things: It tastes great, and it really works. During in-home testing, seven out of 10 users reported that Dreamerz improved their sleep quality, and 77 percent reported they fell asleep faster. One user in the study said, "I can't think of a similar product that does what this one does. It's wonderful!"

Sleeplessness as an epidemic: More than 70 million Americans suffer from symptoms of insomnia, according to the National Institutes of Health. Direct costs of insomnia such as treatment and health-care services are estimated at nearly $14 billion. Indirect costs, from factors such as work loss and accidents resulting from sleep deprivation, add an estimated $28 billion each year. Sleep deprivation is linked to physical and emotional health issues, including obesity, heart disease, depression, and poor mental performance.

Dreamerz Foods Inc. champions the importance of healthy sleep and stress reduction by creating great-tasting, all-natural and efficacious products. At Dreamerz, we believe that a good night's sleep means a better day so that you can enjoy energy, creativity and passion for life everyday. Now a stand-alone company, Dreamerz was founded as a unit of Brand New Brands, a food and beverage incubator led by successful innovators William Rosenzweig (co-founder of Republic of Tea) and Pete Mattson (founder of the Mattson Group). To learn more about Dreamerz Foods, please visit www.DreamerzFoods.com.

1 National Sleep Foundation's "Sleep in America" 2005 poll: http://www.sleepfoundation.org/_content/hottopics/Sleep_Segments.pdf.

2 Exclusive patent license from Back Bay Scientific; based on research by Wurtman Lab at MIT. 20 clinical studies conducted on efficacy of melatonin at physiological dosage under 1mg. Melatonin is a hormone naturally secreted at night to regulate the sleep/wake cycle.

3 Lactium, a patented ingredient developed by Ingredia, on the insight that baby's relax after nursing, is a milk casein decapeptide with eight clinical studies conducted to prove efficacy for relaxation and stress reduction. http://www.lactium.com