"Sleepy" Bay Area Company Launches Dreamerz(TM) Natural Sleep Beverage.Decadent Drink Presents Dreamy Alternative to Sheep-Counting SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Three-quarters of American adults report at least one symptom of a sleep problem, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the National Sleep Foundation's 2005 "Sleep in America" poll.1 Now, a sweet respite from sleepless nights is on its way. Dreamerz, a new functional beverage developed in the Bay Area and tested nationally, is being unveiled here on its way to national distribution. Dreamerz is a creamy milk-based beverage treat that tastes great hot or cold. It comes in three flavors: chocolate s'nores[TM] (milk chocolate), vanilla van winkle[TM] (French vanilla) and cr[R]Ame de la REM[TM] (dark chocolate mint). The clinically proven active ingredients are a patented, low-dose (0.3mg) of melatonin melatonin: see pineal gland. melatonin Hormone secreted by the pineal gland of most vertebrates. It appears to be important in regulating sleeping cycles; more is produced at night, and test subjects injected with it become sleepy. 2, to help promote sleep and Lactium[R], hydrolyzed milk casein casein (kā`sēn), well-defined group of proteins found in milk, constituting about 80% of the proteins in cow's milk, but only 40% in human milk. to reduce stress and promote relaxation3. The rich-tasting dairy drink contains only 100 calories per serving, is all-natural, low in fat and a good source of calcium. While the taste may be habit--forming, Dreamerz is safe, non-addictive and has no after effects. Sleep-deprived Bay Area shoppers will soon find Dreamerz in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern Whole Foods Markets or by ordering from the company's Web site: www.DreamerzFoods.com. Suggested retail price for single-serve 8-ounce Tetra Paks is $2.59 and the four-serving 32-ounce size is $7.49. Leading Dreamerz Foods Inc. is Amanda Steele, Dreamerz founder and chief executive officer. A food industry veteran with a particular focus in launching innovative brands in the specialty beverage category, Steele is dedicated to creating great-tasting, natural, and safe foods and beverages for those seeking a healthy night's sleep. "Sleep is as important to a healthy lifestyle as diet and exercise, but too many of us aren't getting enough -- and there is a lack of efficacious and natural product options for people worried about the side effects Side effects Effects of a proposed project on other parts of the firm. of pharmaceuticals," Steele says, "Dreamerz fills this gap by allowing people to treat themselves to a delicious dessert drink that helps them relax and fall asleep naturally." The Sweet taste of Sleep: Those who have tried Dreamerz report two things: It tastes great, and it really works. During in-home testing, seven out of 10 users reported that Dreamerz improved their sleep quality, and 77 percent reported they fell asleep faster. One user in the study said, "I can't think of a similar product that does what this one does. It's wonderful!" Sleeplessness as an epidemic: More than 70 million Americans suffer from symptoms of insomnia, according to the National Institutes of Health. Direct costs of insomnia such as treatment and health-care services are estimated at nearly $14 billion. Indirect costs Indirect costs are costs that are not directly accountable to a particular function or product; these are fixed costs. Indirect costs include taxes, administration, personnel and security costs. See also
Dreamerz Foods Inc. champions the importance of healthy sleep and stress reduction by creating great-tasting, all-natural and efficacious products. At Dreamerz, we believe that a good night's sleep means a better day so that you can enjoy energy, creativity and passion for life everyday. Now a stand-alone company stand-alone company An independent operating firm. For example, a large diversified firm may consider spinning off a subsidiary because, as a stand-alone company, the subsidiary would command a higher price-earnings ratio than the parent. , Dreamerz was founded as a unit of Brand New Brands, a food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. incubator led by successful innovators William Rosenzweig (co-founder of Republic of Tea) and Pete Mattson (founder of the Mattson Group). To learn more about Dreamerz Foods, please visit www.DreamerzFoods.com. 1 National Sleep Foundation's "Sleep in America" 2005 poll: http://www.sleepfoundation.org/_content/hottopics/Sleep_Segments.pdf. 2 Exclusive patent license from Back Bay Scientific; based on research by Wurtman Lab at MIT MIT - Massachusetts Institute of Technology . 20 clinical studies conducted on efficacy of melatonin at physiological dosage under 1mg. Melatonin is a hormone naturally secreted at night to regulate the sleep/wake cycle. 3 Lactium, a patented ingredient developed by Ingredia, on the insight that baby's relax after nursing, is a milk casein decapeptide with eight clinical studies conducted to prove efficacy for relaxation and stress reduction. http://www.lactium.com |
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