"Silver 100" May Obsolete Many Antibiotics.

FORT LAUDERDALE, Fla.--(BW HealthWire)--July 17, 1998--

-- Invision International Launches What it Says is the

First Product to Efficiently and Safely Deliver Silver

Ions to the Body With Universal Application --

Invision International, Inc., privately held manufacturer of a unique germ-killing product, has announced that its Silver 100 Ionic Silver Complex outperforms most antibiotics, yet is all-natural and harmless to the body. To date, the data indicate Silver 100 kills the vast majority of strains of germs, while regenerating healthy tissue at a remarkable rate, according to Jay Newman, Invision International president.

"Silver 100 represents a quantum leap in germ-killing and tissue-regenerating technology," he said. "We expect Silver 100 will replace many antibiotics, which are not only limited in their germ-killing capabilities but are increasingly suspect in terms of toxicity, side effects, acquired resistance and especially the mutated strains of super germs they create. Silver 100 kills many more germs than do most antibiotics, and it does so without any of the problems associated with antibiotic use."

It has long been known that silver ions efficiently kill virtually all germs and promote the development of new tissue. However, safe and effective means of delivering silver ions to the body have been limited, since ions are unstable by nature.

"Silver 100 overcomes these problems," Newman said, "by complexing silver ions with citrate and potassium in order to temporarily 'plug up' the missing electron positions on the silver ions." The company claims that the result of its proprietary, patent-pending process and formulation is a highly standardized, stable product, with remarkable purity and consistency, that provides efficient delivery and timed release of silver ions upon exposure to the body's chemistry.

One of Invision's scientific advisors, Daryl Tichy, an administrator at Brigham Young University, sent ionic silver samples to Larry Ford, M.D., at UCLA Medical Center, for testing. "Dr. Ford reported back to me that it killed every virus, fungus and bacteria he tested it on, including HIV," Tichy said.

Doctors at New York University, who have been using an FDA-approved topical gauze-type wound dressing, which gradually releases silver ions on exposure to the body's fluids, report that the silver is substantially outperforming antibiotics. Invision feels confident that this sets a strong precedent for the likelihood of attaining FDA clearance for a number of medical uses for Silver 100, since it utilizes a similar concept that accommodates far more universal application.

Newman anticipates widespread demand for Silver 100 in the alternative health and traditional medical communities. He cites the rise in germ-related conditions and increasing public concern over the potential dangers of antibiotics, which has been highlighted by a growing number of reports in the major media.

According to Larry Harris, the famous biochemist who is considered a leading authority on bacteriological warfare, "Silver is the only reliable protection the public has." He said that taking a significant amount of ionic silver every day prior to exposure to even such severe germs as anthrax and bubonic plague would reliably protect the vast majority of people.

At present, Silver 100 is not approved as a drug and is being marketed as a dietary supplement. "We're not able to make any drug claims at this time," said Newman. "However, we plan to pursue FDA approval for a number of specific medical applications. We intend to raise $6,000,000 to fund clinical trials for the first set of applications and broaden our scope from there."

"Meanwhile," he said, "the company has received several reliable reports that, already, there are doctors and dentists using Silver 100 almost exclusively in their practices, instead of antibiotics. Consistent feedback the company has received indicates that Silver 100 is being used by health professionals as well as consumers to treat a vast array of germ-related conditions, including colds and flu, eye infections, burns, cuts, vaginal infections, abscessed gums and a host of serious germ-related conditions. We have received consistent reports indicating a remarkable ability to regenerate tissue. People rave over what it does for healing wounds and burns."

The company said consumer response has been so enthusiastic that the majority of its funding to date has come from its customers, both the stores that sell the product and the people who use it.

Various silver preparations, ranging from silver nitrate to colloidal silver, have been used in the past in an effort to deliver silver ions in and on the body. However, these approaches have been hindered by inherent limitations in the technologies used. Silver nitrate and other compounds that have been used medicinally are toxic, while the methods used to make colloidal silver are unable to provide adequate consistency, purity or shelf life.

"Moreover," Newman said, "in virtually all cases, the performance of those formulations has been marginal. If people think they've seen good results from previous silver preparations, they've only seen a fraction of the potential of silver ions. Silver 100 releases that potential."

Silver 100 was introduced last fall in the southeast U.S., and is being rapidly rolled out on a nationwide basis to health food stores and pharmacies.

For more information, you can reach Invision International at 1-800-4-LIVING (1-800-454-8464). You can also visit their web site at www.silver100.com.

CONTACT: Invision International, Inc., Fort Lauderdale

Jay Newman, President

Phone: [phone]

Fax: [phone]

E-mail: [e-mail]