"Shrek" Makes His Nintendo GameCube Debut; TDK Mediactive Ships ``Shrek Extra Large''.

Business/Entertainment Editors

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Oct. 30, 2002

TDK Mediactive, Inc. (OTC:TDKM), a global publisher of entertainment software, announced that "Shrek(R) Extra Large" has shipped for the Nintendo GameCube(TM). The title will be available at major retail outlets throughout North America.

"We are glad to be able to bring `Shrek(R)' to the Nintendo GameCube(TM)," said Stefan Serwe, vice president of global marketing, TDK Mediactive. "`Shrek(R) Extra Large' is the perfect product to address the emerging and growing GameCube market, and with its zany fairy tale characters, we are confident that the game will deliver the charm and twists of `Shrek(R)' to a wide audience."

"Shrek(R) Extra Large" marks the lovable green ogre's first appearance on the GameCube and one of his biggest adventures to date. The game takes "Shrek" through 10 warped fairy tale levels, including new, never before seen worlds. The action/adventure title pits "Shrek" against a number of evil forces as he makes his way through the levels in true ogre fashion, completing missions along the way. Jumping into each story land, "Shrek" encounters Princess Fiona(TM), Donkey and other friends from the original movie, along with brand new characters.

Worldwide sales of TDK's "Shrek(R)" interactive titles have been highly successful, exceeding 1.2 million units to date across four platforms (Xbox(TM), Game Boy(R) Advance, Game Boy(R) Color and PC CD ROM). "Shrek(R) Super Party" for the PlayStation(R) 2 computer entertainment system and Xbox(TM) video game system from Microsoft is scheduled to release in November.

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R) 2 computer entertainment system, PS one(TM) game console, Xbox(TM) video game system from Microsoft, and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE:TDK) global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.