"Shelf Impact" and "Healthcare Packaging" from Summit Electronic Media.

Summit Electronic Media (Chicago, IL), a unit of Summit Publishing, has begun the publication of Healthcare Packaging and will launch Shelf Impact in January. Both titles will be published monthly and delivered electronically.

Shelf Impact will be targeted on a controlled basis to marketers of consumer packaged goods and will cover "all aspects of package design, function and branding," Summit said. Taglined "the brand manager's digital source for packaging design and marketing," the 16-page title will feature a gallery of new packages and information on such topics as sales, marketing strategies, consumer research results and brand building.

Healthcare Packaging, launched in November and also delivered electronically, is dedicated to exclusive coverage of the healthcare packaging industry. Taglined "your digital source for news, trends and analysis," the title includes information on such topics as RFID technology, FDA compliance and policy guidelines, film properties, labels, and encoded data.

Summit Media is the publisher of Packaging World, a monthly print magazine with a controlled circulation of 90,000 packaging professionals.