"Shelf Impact" and "Healthcare Packaging" from Summit Electronic Media.Summit Electronic Media (Chicago Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. , IL), a unit of Summit Publishing, has begun the publication of Healthcare Packaging and will launch Shelf Impact in January. Both titles will be published monthly and delivered electronically. Shelf Impact will be targeted on a controlled basis to marketers of consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one and will cover "all aspects of package design, function and branding," Summit said. Taglined "the brand manager's digital source for packaging design and marketing," the 16-page title will feature a gallery of new packages and information on such topics as sales, marketing strategies, consumer research results and brand building. Healthcare Packaging, launched in November and also delivered electronically, is dedicated to exclusive coverage of the healthcare packaging industry. Taglined "your digital source for news, trends and analysis," the title includes information on such topics as RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. technology, FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. compliance and policy guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. , film properties, labels, and encoded data. Summit Media is the publisher of Packaging World, a monthly print magazine with a controlled circulation of 90,000 packaging professionals. |
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