"Share Joy" with Dairy Queen(R) This Holiday Season.The Perfect Stocking-Stuffer: DQ([R]) Gift Cards MINNEAPOLIS -- The perfect gift is at Dairy Queen Dairy Queen (also known as DQ) is an ice-cream shop and fast-food restaurant franchise based in the United States and founded in 1940. For many years the franchise's slogan was "We treat you right!" In recent years, it has been changed to "DQ something different. ([R]) stores this holiday season. The treat category leader launches its first ever gift card promotion, aptly titled Share DQ Joy, just in time for the holidays. By visiting www.sharedqjoy.com, consumers will be able to view holiday videos, send clips to family and friends with personalized messages and find out how and where to purchase a DQ([R]) gift card - this holiday season's ultimate stocking stuffer. Additionally, Dairy Queen offers a sweet deal to purchasers of a $20 or more gift card: a free 12 oz. Blizzard([R]) Flavor Treat or Orange Julius Orange Julius is a fruit smoothie, created by blending frozen orange juice, crushed ice, and a mixture of powdered sugar and dairy creamer. It has been a popular fruit drink for nearly eighty years. ([R]) premium fruit smoothie smooth·ie also smooth·y n. pl. smooth·ies Slang 1. A person regarded as being assured and artfully ingratiating in manner. 2. A smooth-tongued person. . The offer is available in-store now through Dec. 23. And, when Dairy Queen says Share DQ Joy, they literally mean Share DQ Joy. Visitors to the site can forward humorous video clips of "Joy," the iconic 80-something, eccentric, passionate Blizzard- and holiday-obsessed, gift-giving grandma. On the Web site, Joy reveals her Blizzard-a-day habit while uncovering accumulated boxes and boxes of holiday decorations and collectables. A blend of Edith Bunker Edith Bunker (née Baines) is a fictional 1970s sitcom mom on All in the Family (and occasionally Archie Bunker's Place), played by Jean Stapleton. She was the wife of Archie Bunker, mother of Gloria Bunker-Stivic, mother-in-law of Michael "Meathead" Stivic, , Saturday Night Live's church lady and a female Ned Flanders, Joy has an eternally cheerful and upbeat personality that's the mainstay of Middle America. Video clips unveil her love for warm sweaters, her cats, the holidays, her family, and of course, Blizzard Flavor Treats. The fun, humorous, holiday-themed videos can be easily customized with personal messages and forwarded to family and friends. There's Joy dancing with Santa, Joy conducting a cat serenade serenade [Ital. sera=evening], term used to designate several types of musical composition. Opera and song literature yield numerous examples of the serenade sung or played by a lover at night beneath his beloved's window; outstanding is and Joy reciting holiday classics, among others. With Share DQ Joy, Dairy Queen has once again created an online destination where Blizzard fanatics will love to visit and interact. "Everyone can relate to Joy because we all have a Joy in the family," said Tim Hawley, vice president of marketing communications for International Dairy Queen. "That's what makes her so funny and relevant. Share DQ Joy builds brand awareness with an entertaining and captivating cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. viral message." From sharedqjoy.com, visitors can link to the new www.dairyqueen.com, www.blizzardfanclub.com, already a hit with more than 1.3 million members, and a DQ([R]) locator. About IDQ IDQ Internet Data Query IDQ International Dairy Queen, Inc. IDQ Indefinite Quantity IDQ Institutional Data Questionnaire IDQ Initial Distribution Quantity IDQ Index Server Query : International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen([R]) stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett Warren Buffett Known as "the Oracle of Omaha," Buffett is Chairman of Berkshire Hathaway and arguably the greatest investor of all time. His wealth fluctuates with the performance of the market, but for the last few years he has been reported to be worth over $30 billion, making , the legendary investor and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Berkshire Hathaway. Following the successful roll out of DQ Grill & Chill([R]), Dairy Queen's quick-service food concept that features an all new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ([R]) Orange Julius([R] )concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes. |
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