"SUCCESS STORIES:JAPAN" Names U.S. Auto-Parts Maker Gentex Its Success Story of the Month.NEW YORK--(BUSINESS WIRE)--Sept. 17, 1998-- September Issue of the World's Only Publication Devoted to Helping Non-Japanese Companies Succeed in Japan Details the Story of One U.S. Auto-Parts Maker That Succeeds Despite Japan Market Barriers Not all U.S. auto-parts makers are locked out of Japan. In its September issue, SUCCESS STORIES:JAPAN, the world's only publication exclusively devoted to helping non-Japanese companies succeed in Japan, examines the Japan success of Gentex Corporation (Nasdaq:GNTX), a leading manufacturer of automatic-dimming mirrors in Zeeland, Michigan Zeeland is a city in Ottawa County in the U.S. state of Michigan. The population was 5,805 at the 2000 census. The city is located at the western edge of Zeeland Charter Township which is politically independent. Its name is derived from the Dutch province of Zeeland. . Several months ago, Gentex announced the opening of its first-ever sales and engineering office in Nagoya, Japan. SUCCESS STORIES:JAPAN details the story of the company's persistent efforts in Japan since the late 1980s to develop a Japanese customer base for its mirrors and mirror sub-assemblies, despite market barriers that the U.S. Trade Representative and others often publicly decry de·cry tr.v. de·cried, de·cry·ing, de·cries 1. To condemn openly. 2. To depreciate (currency, for example) by official proclamation or by rumor. . Also in the issue, contributor Rochelle Kopp, a leading authority on Japan cross-cultural communication Cross-cultural communication (also frequently referred to as intercultural communication) is a field of study that looks at how people from differing cultural backgrounds endeavour to communicate. , deconstructs a meeting between U.S. and Japanese businesspeople and explains how to optimize optimize - optimisation results from such meetings, while writer Paul Donovan humorously hu·mor·ous adj. 1. Full of or characterized by humor; funny: a humorous story. 2. Employing or showing humor; witty: a humorous writer. 3. narrates the experience of '3L' shopping in Japan. The September issue contains other valuable profiles and information of special interest to: --home-improvement product marketers, --agricultural exporters, --technology companies, --Japan business travelers, and --executives searching for Japan distributors of their goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . Japan is the world's second-largest economy. SUCCESS STORIES:JAPAN is the world's only publication devoted to helping non-Japanese companies in any industry succeed in Japan, whether via export, direct investment or joint venture. It provides executives at global corporations as well as CEOs of small businesses with marketing ideas from Japan experts and detailed Japan business solutions from non-Japanese executives who regularly conduct successful business there. It is also used as a management development and executive training tool by leading corporations and universities. SUCCESS STORIES:JAPAN is completely independent of Japanese government mouthpieces and regularly offers surveys, news and information that supplement its detailed profiles of unique Japan business approaches. For more information on SUCCESS STORIES:JAPAN or to subscribe, contact the subscription department at 212/579-3728. Single copies of the September issue may be obtained by sending a check for $40 to Success Stories Media, 163 Amsterdam Avenue, Suite 222, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY 10023. Discounts are available for bulk orders and corporate trainers A corporate trainer is a specialized skill development position in a corporation where the goal is to help improve the "soft skills" or "people skills" of the workers in the corporation. . Editors interested in the publication's unique approach to international business should feel free to contact the editorial department at the same number. |
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