"SELLING YOUR STORY TO THE BUSINESS PRESS"; Major Business Press Seminar For High Tech Companies Includes Sessions Led By Editors From Major Business Publications.SAN DIEGO--(BUSINESS WIRE)--Dec. 6, 1994--Presentations and interactive discussions by members of major business publications and senior communications professionals will highlight a major new press relations seminar for high technology companies. "Selling Your Story To The Business Press" will be held Wednesday and Thursday, Feb. 22 and 23, 1995, at the U.S. Grant Hotel in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . Participation is limited to 200 attendees. Registration will be accepted on a first come / first serve basis. The seminar is designed both for large, publicly held high tech companies seeking to improve the management of their business press relationships and for small companies and start-ups that need to call business press attention to their new technologies. Presentations and interactive discussions are targeted for mid- mid- pref. Middle: midbrain. to senior level communications professionals who manage public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most strategies, mid- to senior level marketing professionals who position their products and companies for the business press, and senior corporate officers who serve as company representatives and want to improve their press relations skills. "The complex, highly competitive nature of the American and global business environment requires an effective and well thought out media relations effort," said Lorry Lokey, founder and president of Business Wire. "The professionalism professionalism the upholding by individuals of the principles, laws, ethics and conventions of their profession. and sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. of such a program can mean the difference between success and failure." "This seminar is unique in that it deals in real world scenarios - not text book methodology," said Mike Bernhardt, president of The Bernhardt Agency, Portland, Ore. "Surveys we've conducted with the business press indicate that many marketing and communications professionals are simply lost when it comes to dealing with the business press. This is an unparalleled opportunity to hear from the experts and benefit from the collective press relations and media experience of business leaders across the country." Seminar leaders will discuss such challenges as: - putting together a winning business press strategy - managing effective press relations - the role of the industry analysts in selling your story - managing the press interview - channels of distribution / understanding "the wire" - method of distribution / hard copy vs. electronic - getting the story straight; what works and what doesn't Interactive discussions by seminar leaders will review some enlightening en·light·en tr.v. en·light·ened, en·light·en·ing, en·light·ens 1. To give spiritual or intellectual insight to: case studies. Featured at this seminar will be: - Russ Mitchell Russ Mitchell (born on March 25, 1960 in St. Louis, MO) is the news anchor of The Early Show on CBS. He became the first official news anchor of the show in December 2006. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden Bureau Chief, Business Week magazine - Fred Hoar, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Miller Communications / West - Amy Thompson, Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, Regional Manager, Business Wire The seminar is being sponsored by Business Wire and HPCwire. "Selling Your Story To The Business Press" is a collaborative effort of The Bernhardt Agency and Pye Marketing, Portland, Ore. Registration Fees:
Paid before Paid after
February 1, 1995 February 1, 1995
First participant $ 550 $ 595
Each additional $ 450 $ 495
participant from same location (registration fee includes opening ice-breaker reception on Feb. 22, continental breakfast and lunch on Feb. 23.) For more information on "Selling Your Story To The Business Press," contact Sheila Sheila is a common given name for a female, taken from the Gaelic name Síle/Sìle, which is believed to be a Gaelic form of Julia or Cecilia. Like "Cecil" or "Cecilia", the name means "Smart and Wise", from the Latin caecus. Rittenberg at 1-800-226-6452, FAX: 503-452-8561, or E-mail: Bernhardt1@aol.com. CONTACT: Pye Marketing
Sheila Rittenberg, 503/452-1035
FAX: 503/452-8561
or
The Bernhardt Agency
Mike Bernhardt, 503/226-6452
FAX: 503-243-2142
E-mail: Bernhardt1@aol.com
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