"Row Crop Journal" from Heartland Communications.

Heartland Communications Group (Fort Dodge, IA) has begun the publication of Row Crop Journal with an issue in February. The new magazine will he published seven times a year and has controlled circulation of 100,000.

The title is targeted to the largest row crop producers in the nation's leading 14 corn and soybean producing states. The four-color magazine is "editorially-driven," Heartland said, and features articles about corn and soybean production, chemicals, equipment maintenance, finance, trade, grain handling, precision farming, management, new products, best practices and farmers' lifestyles.

Heartland senior rice president Michael Libbie said "we believe there is a need for more, not less, information. We have watched as publishers of once healthy farm magazines that were loaded with useful information have reduced their editorial content and attempt to deal in 'sound bites.' We also realize that the cut back in article length is a direct result of the existence of fewer advertisers who can afford the increasingly high page costs." By offering "reasonable ad rates, we hope to make advertising more affordable to more suppliers."

Heartland produces magazines and related products for the construction, industrial machines, aviation, music and agricultural industries. The company's ag unit produces such titles as Acreage, American Cattlemen and Greenscape magazines.