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"Relationship Journal" from MRM Partners Worldwide.


MRM MRM Marketing Resource Management
MRM Mobile Resource Management
MRM Metabolic Response Modifiers
MRM Multiple Reaction Monitoring (mass spectrometry)
MRM Mormonism Research Ministry
MRM Mechanically Recovered Meat
 Partners Worldwide (New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
), the marketing division of McCann-Erickson World Group (New York), has begun the publication of Relationship Journal, a new quarterly magazine covering relationship marketing. The title has a circulation of 10,000 McCann-Erickson agency clients and MRM and industry executives worldwide.

The magazine is designed to cover the "art and science of relationsip marketing," with information on major markets worldwide, consumer trends, life-stage and behavioral behavioral

pertaining to behavior.


behavioral disorders
see vice.

behavioral seizure
see psychomotor seizure.
 segmentation, and "what works and what fails," MRM said. The company said it is being targeted to marketing professionals who have control of marketing and advertising budgets.

Editorial for the first issue included stories on "relationships as assets," customer relations, trends in call centers and loyalty programs. It also will cover "all aspects of the RM process," MRM said, including the research and creative phases, as well as reviews, interviews and industry news.
COPYRIGHT 2002 JK Publishing, Inc
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 16, 2002
Words:142
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