"Reinvent the way you do business" is annual June conference's focus. (NEPA).Word has it that the NEPA board of directors is meeting soon in Atlanta for a "long range planning To comply with Wikipedia's , the introduction of this article needs a complete rewrite. and brainstorming session.
That same frame of mind underlies NEPAs annual international conference, slated for June 1-3 at The Renaissance Mayflower Hotel
tr.v. re·in·vent·ed, re·in·vent·ing, re·in·vents
1. To make over completely: "She reinvented Indian cooking to fit a Western kitchen and a Western larder" the Way You Do Business."
Conference chairman Dan Oswald of Lawrence Ragan Communications said, "The specialized-information industry has changed drastically dras·tic
1. Severe or radical in nature; extreme: the drastic measure of amputating the entire leg; drastic social change brought about by the French Revolution.
2. over the past few years. For many NEPA members, newsletters no longer are the most significant source of growth or even revenue. This year's annual conference embraces all the new ways members have found to generate revenue--such as audio conferences, webinars, e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , and site licenses--while still addressing the core issues faced by newsletter publishers."
Those "core issues" are the traditional conference tracks--marketing, sales, editorial, basics online publishing, etc.
For more information, contact NEPA, address below.