"Recruiting Women Into Your Sales Organization".

Recruiting women into the sales force of financial institutions, a continuing problem in the industry, is the subject of a new manual published by 360 Marketing. "Recruiting Women Into Your Sales Organization" is the third in a series of market segment guides aimed at insurance and financial services firms. The guide suggests approaches that will make your recruiting process more appealing for female prospects, offers sources for finding qualified candidates and offers ideas for integrating these procedures into existing recruiting plans.