"Plumbers Secret" Television Commercials to Begin Airing Today by Interactive Marketing Technology, Inc.

HOLLYWOOD, Calif.--(BUSINESS WIRE)--July 26, 1999--

Sandy Lang, President of Interactive Marketing Technology, Inc. ("IMT") (OTCBB: IAMK), announced today the launching of the Company's direct-response television campaign for "The Plumbers Secret", the instant drain opener.

Mr. Lang said the first round of television ads will air on select national cable and TV broadcast stations beginning today and represents the commencement of the national branding of the "The Plumbers Secret", prior to mass retail marketing.

Endorsed by Bob Vila, America's most trusted authority on home improvement stated "The Plumbers Secret" is the best home-plumbing product he has ever seen. "The appeal of "The Plumbers Secret" for me, personally is that it not only meets our strict requirements for performance, but is safe for my family and the environment. You don't have to be a home maintenance expert to effectively use this product. It virtually eliminates the high cost of a plumber coming to your home every time the bathroom or kitchen drain backs up."

"We are a company that is striving to create products that are environmentally friendly and that work at a price everyone can afford. "The Plumbers Secret" is the first of many fine products to be offered by IMT. We expect the fine name of Bob Vila will provide a large jump-start in the branding of "The Secret".

Interactive Marketing Technology, Inc. is a value-added direct response marketing company that specializes in generating high levels of awareness for unique, proprietary consumer products directed to the home and family. The Company initiates brand-imaging to establish consumer recognition in the market place, and contracts with well-known personalities, when appropriate, to increase a product's marketability.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21e of the Securities Exchange Act of 1933, as amended. Such statements include, but are not limited to, the anticipated development and growth of the markets for the Company's products/services and the Company's opportunities to generate revenues.