"Play With An Expert" Promotion Guaranteed Winner For Retailers, Consumers; 4Q sales will get a boost from once-in-lifetime sports promotion from Expert Software.CORAL GABLES Coral Gables, city (1990 pop. 40,091), Miami-Dade co., SE Fla., SW of Miami; inc. 1925. Founded at the height of the Florida land boom, Coral Gables is a noted planned city, with tree-lined boulevards and Mediterranean-style buildings. , Fla.--(BUSINESS WIRE)-- Sept. 27, 1995--Retailers can maximize fourth quarter sales of Windows software by participating in the "Play With An Expert" promotion now underway by Expert Software, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :XPRT). The sweepstakes promotion provides software shoppers a once-in-a-lifetime opportunity to live out their favorite sports fantasy, as well as ample opportunities to purchase affordable, high quality software. One lucky grand prize winner will choose between eight different sports fantasies. The fantasies include either playing golf with two-time U.S. Golf Open champion Curtis Strange For other uses, see Strange (disambiguation). Curtis Northrup Strange (born January 30, 1955) is an American golfer. College Strange was born in Norfolk, Virginia. He is a graduate of Princess Anne High School in Virginia Beach, Virginia. at the world famous Doral Golf Resort and Spa in Miami, playing tennis with U.S. Open The term U.S. Open is applied to "open" United States national championships in a particular sport, in which anybody, amateur or professional, American or non-American may compete. These include:
|} Gabriela Beatriz Sabatini (b. May 16 1970, in Buenos Aires, Argentina) is a former professional tennis player from Argentina. in Key Biscayne This article is about the island named Key Biscayne. For the village on the island of the same name, see Key Biscayne, Florida. For the tennis tournament sometimes referred to as Key Biscayne, see Miami Masters. , Fla., or enjoying another sport with one of six other leading sports celebrities. Dozens of other prizes will also be awarded including: motorboats from Bayliner, cruise vacations from 1-800-TAKE-OFF, golf vacations from the Doral Country Club, sports equipment from Brunswick and gift certificates from The Athlete's Foot athlete's foot: see ringworm. athlete's foot Form of ringworm that affects the feet. In the inflammatory type, the infection may lie inactive much of the time, with occasional acute episodes in which blisters develop, mostly between the toes. . The estimated total value of this promotion is nearly $500,000. "`Play With An Expert' is a sports dream come true for consumers, and a guaranteed winner for retailers" said Sue Currier, president of Expert Software. "Timed for the critical fourth quarter selling season and the advent of Windows T95, this fully integrated trade and consumer promotion addresses a specific consumer need -- the need for quality leisure time activities." How It Works "Play With An Expert" winners will be determined by scratch-and-win tickets inserted in 500,000 specially marked packages of Expert Software titles that will be distributed to retailers beginning in mid-October. No purchase is necessary to win; entrants can write to Expert Software for a free gaming piece. The Expert Software products included in the "Play With An Expert" promotion are all Windows CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). or floppy disk titles. Impulse priced at only $9.95 to $14.95, the titles include Home Design 3D, Landscape Design 3D, Casino CD, Greeting Card Maker, Ornament Maker CD, Resume Writer, Coral Reef coral reef Ridge or hummock formed in shallow ocean areas from the external skeletons of corals. The skeleton consists of calcium carbonate (CaCO3), or limestone. A coral reef may grow into a permanent coral island, or it may take one of four principal forms. Screen Saver and Travel Planner CD. Timed to Boost 4Q, Win 95 Sales The "Play With An Expert" sweepstakes is timed to help retailers boost fourth quarter sales, already the strongest software selling season, as well as to take maximum advantage of strong consumer demand for Windows T95-compatible software titles. Expert Software is supporting the "Play With An Expert" sweepstakes with a wide array of colorful point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) materials, including floor, shelf and window displays. All are designed to increase in-store traffic during the critical fourth quarter buying season and to provide a focal point focal point n. See focus. for retailer merchandising programs. The company is also offering retailers volume incentives, individual in-store sweepstakes events and cooperative advertising opportunities. Promotional support elements can be mixed and matched to custom tailor an overall program that matches individual retailer needs. CD-ROM Market Sizzles With the advent of today's more powerful multimedia home computers, the CD-ROM software market is booming. The retail value of CD-ROM titles sold in 1994 was $584 million. This year, says Forrester Research, the total market value of CD-ROM software will top $1 billion. By 1999, CD-ROM software will be a $3.8 billion market. About Expert Software Expert Software is a leading consumer software publisher of more than 80 Windows and CD-ROM titles appearing on many of the industry's hot and best seller lists. Expert's products are available at more than 15,000 retail outlets nationwide. Expert is located at 800 Douglas Road, Coral Gables, Fla. 33134-3128. For consumer product information contact: 800-759-2562. For press information, contact Access Communications at 415-904-7070. -0- Note to Editors: All products or brand names are trademarks or registered trademarks of their respective holders. CONTACT: Access Communications Nicol Davis or Anne Magor, 415/904-7070 ext. 281 or 288 (ndavis@accesspr.com) (amagor@accesspr.com) |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion