"Pharmaceutical Business Strategies" from Medical World Comm.Medical World Communications (MWC MWC Mountain West Conference MWC Mary Washington College MWC Mennonite World Conference MWC Married With Children MWC Medium Weight Coated (paper) MWC Municipal Waste Combustion MWC Municipal Waste Combustor MWC Married White Couple ; Jamesburg, NJ) has begun the publication of Pharmaceutical Business Strategies (PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, ), a monthly magazine that has a controlled circulation of 25,000 pharmaceutical industry executives and related professionals. MWC said the new title addresses best business practices in the sales, marketing and distribution of products along the global pharmaceutical supply chain, from manufacturing to market. Editorial is designed to carry content on such topics as wholesaling and distribution trends, information technologies such as radio-frequency identification Radio-frequency identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) and policy issues such as reimporation, the Medicare Modernization Act and drug reimbursement policies. PBS publisher Mario Di Ubaldi said the goal of the magazine is to cover the conversion of goods and materials along the global pharmaceutical supply chain and to connect "the top executives of the industry with the vendors, service organizations and logistics providers" for the industry. Editor Nicholas Basta said editorial includes coverage of such topics as parallel trade between countries, adoption of electronic identification of individual drug doses, counterfeiting, security and pharmacy benefit management A Pharmacy Benefit Manager (PBM) is a third party administrator of prescription drug programs. They are primarily responsible for processing and paying prescription drug claims. (PBM PBM - play by mail. See play by electronic mail. ). An accompanying web site also includes directories and links to industry associations. MWC publishes over 70 titles including Pharmacy Times, Food & Drug Packaging and Physician's Money Digest. In related news, MWC division Stagnito Communications (Deerfield, IL), a publisher of information for the food, beverage and packaging industries, will launch a new book publishing arm in October with the release of New Product Launch: 10 Proven Strategies. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion