"Peter Norton PC Guru" Awarded Top 100 CD-ROM by PC Magazine Television Commercials Airing On Various Major Networks.CULVER CITY Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. , Calif.--(ENTERTAINMENT WIRE)--Oct. 5, 1998-- A PC Guru Demo Will be Available At More Than 800 Target Stores Nationwide MediaX Corp. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :MXMX), developer and publisher of new media entertainment and e-commerce provider, Monday announced its newest national marketing campaign for its award-winning "Peter Norton Peter Norton (born November 14 1943) is an American software publisher, author, and philanthropist. Biography Norton was born in Aberdeen, Washington, U.S., North America. He attended Reed College in Portland, Oregon, graduating in 1965. PC Guru" Product. Starting the week of Oct. 15, MediaX and AMG AMG All Music Guide (music website) AMG All Media Guide (group of media websites) AMG All Movie Guide (Movie website) AMG Arzneimittelgesetz (German Law) will begin airing a 60-second direct response television commercial for PC Guru. The ads will air on national networks, cable networks and independents on stations such as the Family Channel, Discovery Channel, Lifetime and ESPN ESPN Entertainment and Sports Programming Network . The direct response ad will also feature an on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. 800 number which viewers may call to order the software. This new campaign will target computer novices through alternative channels vs. traditional retail stores. In addition, starting this week, a PC Guru demo version 1. demo version - An early, barely-functional version of a program which can be used for demonstration purposes as long as the operator uses *exactly* the right commands and skirts its numerous bugs, deficiencies, and unimplemented portions. 2. will be available in 800 Target stores giving SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. customers a taste of the product, which they can then buy online through www.mediax.com. The demo will be bundled with other products in a plastic jewel case tower and is expected to sell well heading into the Christmas season. "Positioning a product correctly and presenting it to a focused target audience is the secret to generating large revenues," stated Valerie Hustwit, marketing director of MediaX. "Accordingly, we are extremely happy to team up with AMG, one of the leaders in direct response television to market Peter Norton -- PC Guru on TV," Hustwit added. Peter Norton's PC Guru, recently named one of the Top 100 CD-ROMs by PC Magazine, offers a wealth of information, special highlights and video tips on hundreds of topics, including personal productivity, finance, learning, reference and more; presented in an entertaining and easy-to-understand format -- it's a MUST for the novice computer user. "MediaX is very proud to be included in PC Magazine's Top 100 CDs for this year. We always aim to deliver a top quality product and we are naturally very happy being recognized not only by our customers and peers, but also by such credible publications as PC Magazine," said Nancy Poertner, president of MediaX. Founded in 1996, MediaX is an award-winning developer and publisher of multimedia entertainment software and real-time 3-D games. The company also produces and publishes new media entertainment content for entertainment companies and is an e-commerce provider, offering more than 260,000 entertainment titles on-line at www.mediax.com. Visit the company's official Rod Stewart Web site, www.rodstewartlive.com and the site for Big Brother, www.big-brother.com. With headquarters in Culver City, MediaX owns and operates a digital production facility in Santa Cruz, Calif. Additional general information is available at www.mediax.com. |
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