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"PERSONAL POWER" PARTNERS PRESENTED PERFORMANCE AWARD AT INFO POW-WOW GUTHY - RENKER'S "PERSONAL POWER III" NAMED BEST PERFORMING INFOMERCIAL

"PERSONAL POWER" PARTNERS PRESENTED PERFORMANCE AWARD AT INFO POW-WOW GUTHY - RENKER'S "PERSONAL POWER III" NAMED BEST PERFORMING INFOMERCIAL
 NEW YORK, Sept. 25 /PRNewswire/ -- Bill Guthy and Greg Renker, partners of Guthy-Renker Corporation, walked off with the award for 'most effective' infomercial at tonight's first annual Adweek infomercial awards ceremony, held at the Waldorf-Astoria Hotel. The duo won for its remarkably successful "Personal Power III," which markets the philosophy of best-selling author and personal success coach Anthony Robbins. More than $70 million in Personal Power tape series have been sold in the three years since the first infomercial aired.
 "Of all the awards we could win, 'most effective' is the one we want to win -- the one we work to win everyday. I appreciate Dworman's recognition. On a going-forward basis, we're really looking forward to the democratically-decided awards at NIMA," said Greg Renker. "We believe in the quality and innovation of our work -- and we know that it's only meaningful if it sells. We frankly don't have patience with creativity or glitz for its own sake. We believe passionately in the products we represent and we work to ensure that we get them into the hands of as many people as possible. We take a great product and we work hard to build it and to build a loyal franchise for it. That's what we're most effective at and that's what we've done with Tony Robbins, Kathy Smith, Victoria Principal and others."
 The Adweek Awards are voted by a 'jury of peers' from among the infomercial industry. These are the first infomercial industry awards and are designed to recognize excellence in a variety of categories. The ceremony is part of a three-day seminar hosted by the advertising publication and Steve Dworman, editor and publisher of The Infomercial Marketing Newsletter. The award for 'most effective show' was also won by NordicFlex Gold, produced by NordicTrack.
 Guthy-Renker Corporation is based in Palm Desert, California. It is a recognized leader in the industry and a founding member of the National Infomercial Marketing Association.
 -0- 9/25/92
 /CONTACT: Andrew Shane of the Newlin Company, 212-689-0777, for Guthy Renker Corporation/ CO: Guthy-Renker Corporation ST: New York IN: SU:


AH-KW -- NY056 -- 3688 09/25/92 17:55 EDT
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Date:Sep 25, 1992
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