"Optometry Times" from Advanstar in March.

Advanstar Eye Health Group (Woodcliff Lake, NJ) will begin the publication of "Optometry Times" magazine with an issue in March. The new title will be published six times a year with a controlled circulation of 33,000 U.S. and Canadian optometrists.

Advanstar said the magazine will be distributed to practicing optometrists, dispensing opticians, optical laboratories and wholesalers, and manufacturers of ophthalmic equipment, pharmaceuticals and supplies, and will offer a news source focused on clinical, dispensing, practice management and sub-specialty-based findings.

Content includes articles and analysis on topics such as multifocal lenses, patient care, office management, coding, trauma, viruses, contact lens options, treating patients with MS and immunologic, drug resistance, refractive surgery, education and career development, practice management, diagnostics and research. Group editor Mark Dlugoss said the magazine "will meet a market need by reporting on major optometric news, events, developments, and industry trends in a structured and timely manner.

Group publisher Lauri Jorgensen said that, through company research and customer interaction, "it has become apparent there is an inherent need for a superior professional news source for the optometric community. The Advanstar Eye Health Group is uniquely positioned to serve this market." Related category title include "Review of Optometry," published by Jobson Medical Information (New York) and "Optometric Management," published by LWW VisionCare Group (Ambler, PA).

The Advanstar Eye Health Group also includes "Ophthalmology Times," "Ophthalmology Times Europe," "Ophthalmology Times America Latina" and their related web sites.