"New Age" Beverage Company Gains Stronger Foothold In Market; Lewis and Clark Snake River Beverage Co. Acquires West End Beverage Line.SUN VALLEY, Idaho--(BUSINESS WIRE)--Jan. 29, 1996-- Recognizing that the original Lewis and Clark embarked from St. Louis, the upstart executives at Lewis and Clark Snake River Snake River River, northwestern U.S. It is the largest tributary of the Columbia River and one of the most important streams in the Pacific Northwest. It rises in the mountains of Yellowstone National Park in Wyoming and flows south and west through Idaho, turning north at Beverage Co. feel it is only fitting that they are beginning a new chapter in their own history by revisiting the Gateway to the West. The two-year-old beverage company announced today that it has just acquired the St. Louis-produced West End line of all-natural soda and fruit brews. Gateway Beverage Corp., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Lewis and Clark Snake River Beverage Co., purchased the West End beverages earlier this month, under terms not yet disclosed. The holding company is optimistic op·ti·mist n. 1. One who usually expects a favorable outcome. 2. A believer in philosophical optimism. op about a profitable return on the investment; estimates project sales of West End products, currently distributed in 40 states, to be $15 million for 1996, swelling to $25 million for 1998. The continued growth projection for West End products is not unfounded. Since the brand's initial launch in 1992, West End has consistently outperformed the category, with 1995 revenues exceeding $11 million. Other makers of "New Age" beverages, which are marketed as healthy as well as tasty, are also successfully targeting a growing population that desires better nutrition without sacrificing quality or gratification GRATIFICATION. A reward given voluntarily for some service or benefit rendered, without being requested so to do, either expressly or by implication. . For example, the Arizona family of beverages, which showcases a line of flavored iced teas, has reported sales soaring from $10 million to $400 million in the last three years. The Lewis and Clark Snake River Beverage Co. entered the "New Age" market in 1995 with its own line of non-carbonated, naturally-flavored and vitamin-fortified fruit beverages. Founders Lee Strader, formerly with Sundance Juice Sparkler spar·kler n. 1. One, such as a highly polished metallic surface or a virtuoso performer, that sparkles. 2. Informal A diamond. 3. A firework that burns slowly and gives off a shower of sparks. and Guinness PLC Guinness PLC Manufacturer of distilled liquors and brewer of a distinctive, dark, creamy stout. It originated in Dublin, where Arthur Guinness bought a small brewery in the late 18th century. , and Robert Bahoshy, formerly with International Flavors and Fragrances International Flavors and Fragrances (IFF) is a major producer of flavors and fragrances with sales of $1.99 billion in 2005. Major competitors include Firmenich, Givaudan, Quest International and Symrise. , brought a combined 34 years of industry experience to the table and created a line of what they like to call "hedonistic he·don·ism n. 1. Pursuit of or devotion to pleasure, especially to the pleasures of the senses. 2. Philosophy The ethical doctrine holding that only what is pleasant or has pleasant consequences is intrinsically good. health beverages." The label on their Snake River beverages even reads, "Beware: Contents might be too good for you!" The formula has apparently worked, and now the Lewis and Clark Snake River Beverage Co. is poised to take further advantage of a dynamic market growing at double-digit pace. The company will retain the West End trademark rather than absorb the new products under the Snake River name. By doing so, the company is following the model of industry giant Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its , which grew its beverage business from Schweppes tonic tonic, in music: see harmony; key; scale; tonality. water and related mixers to include Sunkist, Dr. Pepper, and 7-UP -- all while maintaining each product's individual identity. As a result, distributors and consumers may still look for and enjoy West End's full line of all-natural soda brews and fruit brews, unique beverages which require expert brew masters to steep up to 5,000 pounds of fruit for each batch. By acquiring and managing this successful line of "New Age" beverages, those at Lewis and Clark Snake River Beverage Co. are really looking to put their name on the map -- right next to those other trailblazers with the same name. Lewis and Clark Snake River Beverage Co. is located in the Camas Building, 200 W. Rivers, No. 201, P.O. Box 678, Ketchum, ID 83340. For additional information about the company or any of its products, contact 208/622-5110 or fax 208/622-5103. Contact: MacKenzie Communications Janis MacKenzie or Erin Cutler, 415/433-8200 |
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