"New & improved" drive the market. (Editor's Page).AT FIRST GLANCE, the three primary articles in this issue of Happi, ethnic hair care, fine fragrance and chemical specialties, appear to have little in common. But the fact is, for a variety of reasons, all three are suffering through a sales drought. Ethnic hair care sales have been slipping for a number of years due to African-American consumers trying products that are not designed specifically for African-American hair. At the same time, the fine fragrance market recorded a weak holiday selling season following several years of modest or no growth. Meanwhile, the chemical specialties industry includes such anemic anemic pertaining to anemia. categories as household cleaners, a segment that has reported a 2% decline in sales for several years. While all three businesses may be suffering at the moment, reasons to remain optimistic op·ti·mist n. 1. One who usually expects a favorable outcome. 2. A believer in philosophical optimism. op still exist. For the women's fragrance market, executives should take comfort in knowing that several launches proved to be very successful in 2001. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands BeautyTrends, new launches represented 10% of women's fragrance sales in 2001. Contributing to the sales impact of new fragrances were Miracle from Lancome (launched in January 2001) and Intuition intuition, in philosophy, way of knowing directly; immediate apprehension. The Greeks understood intuition to be the grasp of universal principles by the intelligence (nous), as distinguished from the fleeting impressions of the senses. from Estee Lauder (launched in June 2001). Our coverage of the fine fragrance market begins on p. 50. Within the chemical specialties segment, two subsegments, home fragrance and the wipes market, have bucked the overall market downturn by increasing sales several years in a row. Innovations, such as 2-in-1 scented plug-in lights and specific-use wipe (1) To completely erase data from memory or the hard disk. See file wipe. (2) A digital video effect that places one image over another. Although there are a myriad varieties, the classic wipe is a scene transition where the next scene slides horizontally or products, continue to expand the market. To find out the latest trends in the chemical specialties segment, turn to p. 74 in this issue. Finally, when it comes to ethnic hair care, marketers are finding strength in numbers in numbered parts; as, a book published in numbers. See also: Number . Industry experts note that there are nearly 37 million African-Americans in the U.S. and more than 800 million black consumers worldwide. With an audience that size, it's easy for marketers to stay upbeat. Our coverage of the ethnic hair care market begins on p. 60. So while the market may be suffering at the moment, executives can take heart in knowing that new, innovative products still can find an eager audience. TOM BRANNA EDITORIAL DIRECTOR tomb@rodpub.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion