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"National Geographic En Espanol" to be published by Editorial Televisa.


MIAMI--(BUSINESS WIRE)--June 3, 1997--The National Geographic Society National Geographic Society

U.S. scientific society founded in 1888 in Washington, D.C., by a small group of eminent explorers and scientists “for the increase and diffusion of geographic knowledge.
 and Editorial Televisa For the article on the defunct Venezuelan television channel, see Televisa Venezuela.

Televisa is the largest media company in the Spanish-speaking world[1], followed by TV Azteca, and a major player in the international entertainment business.
 announced plans Tuesday to publish National Geographic en espanol for Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and the U.S. Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere  market beginning in November 1997.

Published monthly by Editorial Televisa under license from the Society, National Geographic en espanol will closely follow the editorial content of the English-language original, National Geographic, in the same size format. Editorial Televisa, headquartered in Mexico City Mexico City
 Spanish Ciudad de México

City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi
, is the largest publisher of Spanish-language magazines in the world.

For more than a century National Geographic has set the standard for excellence in reporting, photography and mapmaking. The yellow-bordered magazine has been published in English by the Society since 1888 and is received by 9 million members in every country in the world and read by 44 million people each month. National Geographic also has been published in Japanese since 1995.

"We are extremely excited to add the Spanish-language version of National Geographic, a publication of such quality and exceptional editorial reputation, to the other 40 quality magazines Editorial Televisa publishes," said Laura D. B. de Laviada, president of Editorial Televisa. "We are honored hon·or  
n.
1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate.

2.
a. Good name; reputation.

b.
 and delighted to make this cultural contribution to every family in Latin America and the U.S. Hispanic market, in their own language."

Initial distribution will surpass 200,000, with an expected reach of more than 1 million readers. The full-run rate for a full-page, four-color advertisement is $21,000 (U.S. dollars).

"The tremendous success of the Japanese edition of National Geographic caused us to look for other opportunities for the magazine in local-language editions," said Reg REG,
n.pr See random event generator.
 Murphy, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the National Geographic Society. "The launch of National Geographic en espanol will be a major step in continuing and expanding our mission to spread geographic knowledge to a worldwide audience in a compelling way -- and in their native language."

The flagship journal of the Society, National Geographic provides in-depth editorial coverage of cultures, geography, nature, science and technology.

CONTACT: Editorial Televisa

Carlos M. Modia, 305/871-3913

or

National Geographic Society

Mary Jeanne Jacobsen, 202/857-7759
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 3, 1997
Words:344
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