"Managing Marketing in a Crisis" -- Lessons Learned by American Airlines in a Post 9/11 World; Featured Topic at DFW AMA Luncheon on November 15th.DALLAS -- The Dallas-Fort Worth Chapter of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) announces that on November 15, 2006 from 11:30 a.m. to 1:30 p.m., it will host an executive luncheon at Brookhaven Country Club in Farmers Branch featuring Dr. Rob Britton, Managing Director, Brand Development and Advertising, American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the . "I am really looking forward to sharing with the Dallas AMA some of what we've learned about marketing during the crisis years since 2000; we've learned a lot, and are happy to relay some of that learning to other marketing pros, but hope they never face what we've faced," said Dr. Britton. In addition to sharing his extensive experience in crisis communications Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. , he will pass along his first-hand knowledge of marketing during times of misfortune and give attendees the opportunity to ask questions during the program. Dr. Britton has worked in a variety of roles during his thirty-seven years in and near the travel and tourism industry. He has published over 60 articles in major newspapers and magazines, in travel-trade publications, and in academic journals. He held staff and field positions with Republic Airlines and Northwest Airlines. Rob joined American in 1987, and has held positions in marketing, international affairs Noun 1. international affairs - affairs between nations; "you can't really keep up with world affairs by watching television" world affairs affairs - transactions of professional or public interest; "news of current affairs"; "great affairs of state" , corporate communications, and operations. Currently, he is responsible for brand stewardship, worldwide media advertising, direct marketing, promotion, and customer research. In addition, he lectures frequently at premier business schools worldwide, including Kellogg, INSEAD INSEAD Institut Européen d'Administration des Affaires (European Institute for Business Administration; now know simply as INSEAD) INSEAD I Never Stop Eating And Drinking , Cambridge and the University of Texas at Austin “University of Texas” redirects here. For other system schools, see University of Texas System. The University of Texas at Austin (often referred to as The University of Texas, UT Austin, UT, or Texas . For program information and to attend the event, contact the DFW DFW Dallas/Ft Worth, TX, USA - Dallas Ft Worth International (Airport Code) DFW Department of Fish and Wildlife DFW David Foster Wallace DFW Drug-Free Workplace DFW Down For Whatever (song by Pretty Young Things) AMA office at (972) 943-4615 or online at www.dfwama.com. Non-members are welcome to attend all chapter events. About the Dallas-Fort Worth AMA Chapter: With over 660 members, the Dallas-Fort Worth AMA is among the top ten largest professional chapters across the country. The chapter offers professional development, educational programs and networking through monthly executive luncheons in Dallas and Fort Worth, a "Power Breakfast" Learning Series, job postings and career information through the Marketing Career Network and an array of social as well as cultural events. www.dfwama.com About the American Marketing Association: The American Marketing Association (AMA) is the largest marketing association in North America with 73 professional chapters and more than 38,000 members. It is a professional organization for individuals involved in the practice, teaching and study of marketing. It is also the leading source for professional development, education, information and networking in the field of marketing. www.marketingpower.com |
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