"M&M's" Chocolate Candies Teams With Simon & Schuster Interactive to Produce CD-ROM and Console Titles Based On "M&M's" Brand Characters.NEW YORK--(ENTERTAINMENT WIRE)--Nov. 22, 1999-- For the Next 4 Years, S&SI will Produce Interactive Content for "The Candy of the Next Millennium" First title THE LOST FORMULAS to Ship for the PC and Mac in Fall 2000 Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. Interactive announced today it has teamed with "M&M's"(R) Chocolate Candies, a product manufactured by M&M/Mars, to produce CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and console titles based on the popular "M&M's"(R) characters. In a four year agreement, S&SI will have interactive rights to the "M&M's" Characters as seen in the popular television commercials. In addition to producing interactive entertainment and education titles, S&SI and "M&M's" sales and marketing teams will work together to cross-market these titles. The first "M&M's" title, THE LOST FORMULAS will be an action/education title slated to ship in fall 2000 for the PC and Mac. It will be developed by veteran education software maker Boston Animation. About the Agreement For the next 4 years, Simon & Schuster Interactive will produce education and entertainment CD-ROM and console titles based on the "M&M's" Characters. These titles will feature the popular characters seen in "M&M's" advertising campaigns. "This is brand-based publishing at its sweetest," said Gilles Dana, senior vice president and publisher of Simon & Schuster New Media. "We will leverage our expertise and experience as a successful children's software publisher and marketer, while the "M&M's" Brand brings their extraordinary track record as a potent mass-market brand builder. We have every confidence that these products will be among the most successful we have ever published. " "S&SI's success in establishing brands in the digital world makes them an ideal partner for us," said Paul Lieberman, director of licensing, M&M/Mars. "Furthermore, the collaboration between our two companies to transform the `M&M's'(R) Brand Characters into the interactive environment is a very exciting prospect for M&M/Mars." About "The Lost Formulas" THE LOST FORMULAS is a fast-moving 3-D action/education game, starring Red and Yellow "M&M's" Characters. The story begins with Red and Yellow taking a much needed vacation from the "M&M's" factory. While on vacation, Red receives a call telling him the factory was left in control with the "M&M's(R)" MINIs Milk Chocolate Candies. The "M&M's" MINIs have acquired ten of the secret candy formulas (six for "M&M's" Plain, Peanut, Peanut Butter, Almond and Crispy Chocolate Candies) and have tore them into pieces, hiding the fragments throughout the factory. The only product the factory can produce is "M&M's" MINIs - lots of them. Yellow heads back to the factory and must find the lost formulas and restore order. In the process, he collects "M&M's" MINIs that are scattered throughout each level of the game. Along the way, players will have to do math problems such as addition, subtraction subtraction, fundamental operation of arithmetic; the inverse of addition. If a and b are real numbers (see number), then the number a−b is that number (called the difference) which when added to b (the subtractor) equals , multiplication and division to move onto new parts of the plant. "M&M's": THE LOST FORMULAS (recommended for ages 5-10) will be available in fall 2000 for the PC and Mac. Simon & Schuster Interactive (www.ssinteractive.com) is the consumer software publishing unit of Simon & Schuster, Inc. Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , S&SI is the Codie Award winning publisher of the best-selling "Douglas Adams
Douglas Noël Adams (11 March 1952 – 11 May 2001) was an English author, comic radio dramatist, and musician. Starship Titanic This article is about the 1998 computer game. For other uses, see Titanic. Starship Titanic is a computer game designed by Douglas Adams and made by The Digital Village. It was released in 1998 . " adventure, the best-selling parody "Deer Avenger," the award-winning Richard Scarry children's software line and Star Trek  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. (TM) entertainment /
reference titles.
Simon & Schuster, the publishing operation of Viacom Inc., is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed and multimedia formats. Its divisions include Simon & Schuster Trade Publishing, Pocket Books, Simon & Schuster Children's Publishing, Simon & Schuster New Media, Simon & Schuster Online, Simon & Schuster U.K., and Simon & Schuster Australia. For more information about Simon & Schuster, visit our website at www.simonsays.com. Viacom Inc. is one of the world's largest entertainment companies and a leading force in nearly every segment of the international media marketplace. The operations of Viacom include MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable , Paramount Pictures, Paramount Television Paramount Television (re-incorporated from Desilu Productions) was an American television production/distribution company that was active from December 1967 to May 28, 2006 and was launched under Gulf+Western. , Spelling Television Founded by television producer Aaron Spelling in 1969, Spelling Television, Inc. (known as Spelling Television and Spelling Entertainment Group) was a television production company that has produced popular shows such as Charmed, , Paramount Parks Paramount Parks was an operator of theme parks and attractions, which annually attracted about 13 million patrons. Viacom had assumed control of the company as part of its acquisition of Paramount Pictures in 1994. , Showtime Networks, Simon & Schuster, 19 television stations, and international theatrical exhibition operations. Viacom also owns approximately 80 percent of Blockbuster, as well as half-interests in the Comedy Central cable channel, the UPN UPN User Principal Name (Microsoft Windows 2000) UPN United Paramount Network UPN Unión del Pueblo Navarro (Navarrese People Union) UPN Umgekehrte Polnische Notation television network and UCI UCI University of California, Irvine UCI Union Cycliste Internationale (International Cycling Union) UCI Unidad de Cuidados Intensivos UCI United Cinemas International (UK) , an international theatrical exhibition chain. National Amusements, Inc., a closely held corporation Noun 1. closely held corporation - stock is publicly traded but most is held by a few shareholders who have no plans to sell corp, corporation - a business firm whose articles of incorporation have been approved in some state which operates approximately 1,300 motion picture screens in the U.S., the U.K. and South America, is the parent company of Viacom. "M&M's"(R) Chocolate Candies are the number one confectionery brand in the world. "M&M's"(R) are a registered trademark of Mars, Incorporated. M&M/MARS, a division of Mars Incorporated, manufactures and distributes a wide variety of high quality snack foods. |
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