"M" is for marketing New Manchester promo campaign launched."M" marks the spot--at least that's what officials at the Manchester Economic Development Office say they hope businesses see in the city of Manchester. The office, known as MEDO MEDO Macmillan English Dictionary Online MEDO Multi-Pole Expansion of Diatomic Overlap Approximation , was set to launch its first-ever marketing campaign on July 18 in the hopes of attracting new and relocating businesses to the Queen City. "We worked with an economic consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a and found out that, while Manchester is an ideal place for many businesses, the city doesn't have a lot of name recognition outside of the area," said Kate Benway of MEDO. After securing $55,000 in matching grants matching grant Academia Non-peer-reviewed funding in which a commercial enterprise, foundation, or philanthropy, federal government, contributes a sum of money that 'matches' a financial contribution made by an institution, university or hospital. from the state Department of Resources and Economic Development, the city and the Manchester Development Corp., MEDO spent 10 months working on the campaign, which includes a new "M" logo, a tagline--"Birthplace of your American Dream American dream also American Dream n. An American ideal of a happy and successful life to which all may aspire: "--print ads and collateral, a trade show booth and promotional items Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs. The items are usually imprinted or decorated with a company's name, logo or message, using techniques such as Embroidery, Silkscreen, or with the "M" logo. "When we held our roundtables with government, business and community leaders, it was clear the message we got was the tremendous pride people had in the city," said Benway. "It was actually [Manchester developer] Dick Anagnost that said 'Manchester is the birthplace of my American Dream,' which we thought described our new brand perfectly." She said the print ads and a direct-mail campaign will start regionally, but eventually will be placed in targeted trade magazines and sent to targeted businesses in specific industries, such as high technology, engineering and finance, reaching a potentially national audience. Two other key pieces in the campaign include a 30-second commercial, which will be broadcast regionally on New England Cable News New England Cable News, known on-air as "NECN", is a regional cable television network serving the New England region of the United States. It is very similar to CNN in structure and style, but focuses more on regional news items and events. , and a stand-alone Web site.--CINDY KIBBE |
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