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"Logistics Marketing After the Dotcom Fallout" Subject of International Air Cargo Association of Chicago's February Luncheon.


Business Editors

CHICAGO--(BUSINESS WIRE)--Feb. 2, 2001

Bill Fahrenwald, Executive Director of Lothair, Inc., will be the guest speaker at the International Air Cargo air cargo: see aviation.  Association of Chicago's (IACAC IACAC Illinois Association for College Admission Counseling
IACAC Inter-American Anticorruption Convention
) February luncheon meeting. The meeting will be held on February 13, 2001 at 11:30 a.m. at Giorgio's Banquets, located at 276 Irving Park Road in Wood Dale, IL. The entrance fee to the luncheon is $15 per person; $17 for non-members.

"The shakeout of logistics dotcoms has altered the marketing landscape in our industry," according to according to
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 Fahrenwald. "Companies flooded the industry with new, yet similar sounding, names, products, and services and created a huge amount of marketing clutter. Now a lot of them have folded or merged, but the logistics marketer is still confused and asking questions: `Who is still in business? Who is not? How can I make myself heard in the wake of all the confusion that was created?'"

To make reservations for the luncheon please call the IACAC hotline at 708-643-8938. For more information on Lothair, please visit our website at www.lothair.com. For information on the IACAC please e-mail Mark Stoyas at stoyas@aol.com.

Bill Fahrenwald, Bio

Bill Fahrenwald is Executive Director of Lothair Inc., a business-to-business market relations company specializing in the logistics industry. In his capacity with Lothair, Bill has developed market relations strategies and communications programs for many of America's leading transportation companies including Amtrak Amtrak, the National Railroad Passenger Corp., authorized to operate virtually all intercity passenger railroad routes in the United States. Amtrak was created by Congress in 1970 in response to more than two decades of continuous operating deficits by privately run , Alliance Shippers, Corpay Solutions, CSX Transportation, Dotcom Distribution, Johnstown America Corporation, MOL Intermodal, Operation Lifesaver, PTL PTL Praise The Lord
PTL Preterm Labor
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PTL Photovoltaic Testing Laboratory (Arizona State University) 
 Transportation Services, Rand McNally TDM (Time Division Multiplexing) A technology that transmits multiple signals simultaneously over a single transmission path. Each lower-speed signal is time sliced into one high-speed transmission. , Rescar, TTX TTX Tetrodotoxin (poison from the Puffer Fish)
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Fahrenwald also has been involved as an author, speaker, and communications consultant in the transportation industry for the past 20 years. After earning his journalism degree from Columbia College in Chicago in 1979, his first position was as Washington, D.C. editor of Railway Age magazine. He has recently developed, written and produced a series of BusinessWeek Logistics Special Advertising Sections, with the next one scheduled for publication in the March 26, 2001 issue of BusinessWeek.

Currently, Fahrenwald is President of the Transportation Marketing & Communications Association, a national professional organization. He is also a member of the Traffic Club of Chicago, Council on Logistics Management, American Trucking Association, Intermodal Association of North American North American

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, the eLogistics Expo Advisory Board, several Chicago not-for-profit institutions and he is listed in Who's Who in America .
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 2, 2001
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