"Live" Auction Broadcast Schedule On Brilliant Digital's The Auction Channel.

LOS ANGELES/LONDON--(BUSINESS WIRE)--July 9, 1999--

The Auction Channel, a recently acquired subsidiary of Brilliant(tm) Digital Entertainment, Inc. (AMEX:BDE), announced today some of its upcoming auction events to be broadcast "live" simultaneously on the Internet and over television and satellite networks.

The following auctions will be available on The Auction Channel's web site: http://www.theauctionchannel.com, with previews of some auction lots available on television.

-- Residential property - July 14 - Conducted by Allsop & Co.,

Europe's most successful commercial and residential property

auction house. -- Golf memorabilia - July 26 - Conducted by Bonhams, one of

London's most well-known auction houses that boasts a tradition

of extensive specialty knowledge for over 200 years. This

auction, also being broadcast on Sky Sports in the UK, includes

such exceptional items as a late 19th century thornwood headed

spoon club with an estimated value of $18,600 - $23,250, two

Allan Robertson feather balls estimated at $9,300 - $12,400. A

total of 300 lots will go under the hammer, including clubs,

balls, trophies and paintings. -- Soccer memorabilia - August 19 - Conducted by Brooks, one of

London's premier, high-end auction houses and internationally

known for classic car auctions. Brooks is launching its new

sporting memorabilia division with this high profile sale, being

broadcast from the newly opened "soccer mecca" hall of fame at

London's Country Hall. The auction will be broadcast on Sky

Sports, with lots ranging from medals to signed shirts to rare

19th century lithographs - all attesting to the enduring appeal

of the world's favorite sport. -- Residential property - September 15 - Conducted by Allsop & Co.

Details to be released. -- Formula 1 Memorabilia - September - Conducted by Brooks. Exact

date and details to be released. -- Rugby memorabilia - October 6 - Conducted by Phillips, one of the

world's three leading auction houses, founded over two centuries

ago. The auction is timed to coincide with the start of the Rugby

World Cup and will represent the second Phillips broadcast in The

Auction Channel's "live sports auction" series on Sky Sports. -- Fine Jewelry - November 15 - Conducted by Phillips, the sale will

feature fine jewelry from its Geneva sales room. -- Christmas Gifts - December 6 - Also conducted by Phillips, this

sale will feature a range of unusual Christmas gifts.

An ongoing and vigorous scheduling initiative is underway for autumn programming and further announcements of more events and new auctions partners are anticipated.

Interested parties can view the auctions online and on television in select European markets and bid electronically or via telephone. The Auction Channel's broadcasts feature top auctioneers who maintain a fast pace and high level of energy throughout bidding and up to the final hammer price. This "real" auction experience, with its guaranteed lots from top auction houses, compares favorably to broadly available electronic bidding auction services that lack the immediacy of the live auction process.

Since partnering with major auction houses such as Christie's, Phillips, Bonhams, Brooks and media broadcast companies beginning in 1996, The Auction Channel has dramatically increased the viewing audience for auction programming and generated substantial sales from online and telephone bids. In fact, The Auction Channel was the first to introduce an automated telephone auction bidding system and the first to broadcast "live" auction events allowing Internet buyers to bid in real-time.

Brilliant Digital Entertainment looks to establish joint venture agreements with telecommunications and media companies worldwide to deliver direct, live auction broadcasts into homes and businesses with a live Internet transaction capability. Brilliant's e-commerce transaction software will be leveraged to improve and expand access to bidding.

BDE is engaged in the development and distribution of cutting-edge interactive content and related e-commerce capabilities for the Internet, broadband, television and other media. Brilliant is focused on two markets: 3-D, digitally animated content, developed using BDE's proprietary software tool set and B3D format and displayed on its digital projector; and "live" online auction "broadcasts" and services in conjunction with top auction houses through its The Auction Channel subsidiary. More information on Brilliant Digital Entertainment may be found at http://www.bde3d.com and on The Auction Channel at http://www.theauctionchannel.com.

This announcement contains forward-looking statements that involve risks and uncertainties. Actual results could differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to seasonality, The Auction Channel's ability to enter into agreements to provide services to auction houses, consumer interest in participating in live auctions via the Internet or telephone, the Company's ability to expand The Auction Channel into the United States, The Auction Channel's ability to establish joint venture agreements and carriage agreements with television and media companies worldwide, competition with significantly larger competitors, risks associated with system development and operation, risks of new business areas, international expansion, business combinations, and strategic alliances and all of the factors that may influence future business and financial results, including those set forth in the Company's Form 10-KSB for the period ended December 31, 1998 and the Company's Form 10-QSB for the three months ended March 31, 1999. All forward looking statements are based on information available to the Company on the date hereof, and the Company assumes no obligation to update such statements. Copies of the Company's most recently filed Form 10-KSB report and 10-QSB report and are available from Brilliant Digital Entertainment's Investor Relations department and may be obtained by calling or writing to our investor relations company, Jaffoni & Collins at 212-835-8500 or [e-mail].