"LINE56" TO COVER BUSINESS-TO-BUSINESS E-COMMERCE.

Line56.com (Los Angeles, CA), a company that operates an Internet portal for the global b2b e-commerce industry, has begun the publication of Line56 with an issue dated July 24. The magazine has an initial controlled circulation of 100,000. It will be published monthly.

Line56 said the magazine is being targeted to executives responsible for developing b2b commerce strategies at both dot-com and bricks-and-mortar companies. Taglined bringing b2b to the world," the title is described as the "first and only complete source of reporting, analysis and editorial opinion" about the global b2b e-commerce industry. Editorial includes reviews of key personnel, industry trends, strategies and technologies affecting b2b commerce. The first issue had feature articles on the b2b shakeout, a profile of VerticalNet, the problem of real-time work across borders and time zones, the future for global phone systems, supply chain dynamics, mobile commerce, and the entrance of Australian telecom provider Testra into the U.S. market.

Editor-in-chief Adrian Mello said the magazine "is focused on global b2b e- commerce, period. Companies that complete (the transformation to e-commerce) offer customers more value than competing businesses by providing better prices and services. Line56 (the title derives its name from "Hamlet"), will tell (readers) about these companies and how they are managing the transformation."