"Kontenting" -- Tim O'Leary Unveils Innovative, New Marketing Concept at Publishing Technology Forum.R2C R2C Real to Complex Group's Tim O'Leary Timothy "Tinhead" O'Leary was a fictional character in the defunct Channel 4 soap opera Brookside. He was portrayed by Philip Olivier from 1996 until the final episode of the series in 2003. Tim subsequently appeared in a video spin-off, Brookside: Unfinished Business. to Introduce a New Marketing Term at the 2008 Midsize Publishers Technology Forum in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. This Week PORTLAND, Ore. -- Tim O'Leary, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of R2C Group, an industry leader in direct response advertising, will be featured as a keynote speaker at the 2008 PMA's Midsize Publishers Technology Forum this Thursday, May 29th in Los Angeles, California. O'Leary will deliver a presentation on an innovative marketing the R2C Group recently developed called Kontenting. As O'Leary describes it, Kontenting is "marketing content with content." With rising media costs and decreasing advertising efficiencies, people with content to market (books, music, information products) can now put to action low-cost tactics that grow directly from whatever content you need to market. The concept is based on leveraging compelling content in as many formats as possible, then making it highly accessible and easy to share. "There are a growing number of effective options emerging for publishers and marketers alike," says O'Leary, "to get the word out about a new book, publication, or other information products, without sinking yourself in up front promotional costs." Utilizing online PR strategies, social media tools, blogs, and search engine marketing, Kontenting is the art of delivering and leveraging optimized content as a means of marketing the content itself. The forum will be hosted at Los Angeles' Wilshire Grand Hotel on Thursday, May 29, 2008 from 8 a.m. to 5:30 p.m. About R2C Group, Inc. R2C Group, Inc., a full-service response-driven advertising agency based in Portland, Oregon, combines the talents and resources of creative agencies Respond2 and media buying agencies Cmedia and Marketing & Media Services (MMSI MMSI Maritime Mobile Service Identity MMSI Miniature Munitions/Store Interface MMSI Military Membership Status Identifier ). R2C Group offers clients unparalleled direct marketing expertise through its offices in Portland, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Philadelphia and Providence, RI, including two full television production and edit facilities, state-of-the-art web design and management facilities, and a newly updated broadcast duplication duplication /du·pli·ca·tion/ (doo-pli-ka´shun) 1. the act or process of doubling, or the state of being doubled. 2. facility. More information about R2C Group is available at www.R2CGroup.com. |
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