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"King of the Infomercial" Ron Popeil Appoints Stone America Marketing as Exclusive Licensing Agent.


Business Editors

EAST RUTHERFORD, N.J.--(BUSINESS WIRE)--Oct. 30, 2000

Stone America Marketing (www.StoneAmerica.com) announced today that it has secured a licensing representation agreement with billion-dollar salesman and inventor Ron Popeil Ronald M. Popeil (born May 3, 1935 in New York City) is an inventor and marketing personality, best known for his direct response marketing company Ronco. He is well known for his appearances in infomercials for the Showtime Rotisserie ("Set it, and forget it!") and for saying,  that will allow his likeness and image to be licensed to quality houseware and kitchenware appliance retailers, food and food-related products, and manufacturers.

Prior to his agreement with Stone America, Popeil's company, Ronco Inventions LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, focused strictly on inventing as well as marketing those houseware products through media forms such as infomercials, commercials, and e-tail marketing.

"Ronco has been fabulously successful for more than four decades, but I'm not afraid to branch out into new areas," said Popeil. "I spent a long time creating a reputation of selling quality products that are useful to the average person, and I can assure my customers that I will continue to bring them only top-of-the-line items."

An American icon and a pioneer in home-shopping, Ron Popeil's company, Ronco Inventions LLC, has sold more than $2 billion in retail merchandise over the past 40 years. Ronco has had great success in marketing a variety of different food items bearing Popeil's name and face. Popeil is also responsible for such "As Seen On TV" products as the Showtime Rotisserie & BBQ BBQ barbecue , Popeil's Pasta and Sausage Maker, the Ronco Electric Food Dehydrator de·hy·dra·tor  
n.
1. A substance, such as sulfuric acid, that removes water.

2. An appliance or an engineered system designed to remove water from substances such as absorbents or food.
, the Popeil Pocket Fisherman, the Smokeless smoke·less  
adj.
1. Emitting or containing little or no smoke: smokeless factory stacks.

2.
 Ashtray, Mr. Microphone, the Veg-O-Matic, Chop-O-Matic and GLH GLH Gallaher Group PLC (stock symbol)
GLH guided learning hours (education)
GLH Goes Like Hell
GLH Green Leafhopper
GLH Girl Love Handles
GLH Ground Launched Hellfire (missile) 
 Formula #9 (also known as "hair-in-a-can"). The Company's products can be purchased online at www.Ronco.com.

"We're thrilled to be working alongside a true marketing legend," said Robert Stone, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Stone America Marketing. "Ron Popeil's name and character is etched into the conscious of American home living, giving us unlimited potential for licensing opportunities."

About Stone America Marketing

Stone America Marketing is a professional licensing, marketing, e-branding, and sponsorship/endorsement agency that specializes in creating revenue-driven programs to help strengthen and protect corporate brands, trademarks/logos, and sports/entertainment personalities. Client list available upon request. For more information on Stone America Marketing, please visit the firm's web site at www.StoneAmerica.com.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 30, 2000
Words:349
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