"Kids Are a Big Deal" in New Toys"R"Us Holiday Marketing Campaign.National Advertisements Showcase Company's Exceptional Value Offerings and Breadth of Selection While Celebrating the Heritage of the Toys"R"Us Brand WAYNE, N.J. -- Today, Toys"R"Us unveiled the company's new holiday marketing campaign, designed to demonstrate its authority position in toys and leverage the nostalgia of the Toys"R"Us brand. The campaign also creatively articulates the company's unique focus on kids and value by introducing a new tagline, "Where kids are a big deal." Beginning next week, television and radio advertisements will air nationally, followed by impressions in print marketing vehicles, including the highly anticipated Toys"R"Us Big Toy Book. Television spots are scheduled to air on more than 20 major television and cable networks beginning October 22 and will continue throughout the holiday season. The series of 12 themed commercials features parents celebrating their children and each ends with the tagline, "Where kids are a big deal." The spots will introduce a contemporary version of the iconic "I'm a Toys"R"Us Kid" jingle while highlighting the company's unrivaled product assortment and exceptional values for holiday. "At Toys"R"Us, we love kids, and we want to help parents make a big deal about their children this holiday season," said Greg Ahearn, Senior Vice President, Marketing and eCommerce, Toys"R"Us, U.S. "Our new campaign shows parents looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. the perfect gift and incredible values that Toys"R"Us has something special for every child and every budget. It also reminds everyone about the magical experience in stores by bringing back the famous, 'I'm a Toys"R"Us Kid' jingle." Each commercial in the campaign begins with the company's iconic song. Animation then takes viewers on a trip through a magical world of toys and fantastic value offerings, highlighting hot items, the largest selection of in-stock products and great deals parents can expect to find during a visit to a Toys"R"Us store. Different spots for events, such as the arrival of the Toys"R"Us Big Toy Book, special sales and Black Friday Black Friday, Sept. 24, 1869, in U.S. history, day of financial panic. In 1869 a small group of American financial speculators, including Jay Gould and James Fisk, sought the support of federal officials of the Grant administration in a drive to corner the gold , showcase the company's vast assortment of products and dominance in toy brands such as Fisher-Price, Leapfrog, LEGO, Hasbro and more. Additionally, one commercial highlighting gifts for Three Kings Day will run in Puerto Rico with the tagline, "Los Ninos Primero pri·me·ro n. A gambling card game, popular in Elizabethan England. [Alteration of Spanish primera, feminine of primero, first, from Latin !" As the nation's leading dedicated specialty toy retailer, the creative execution expresses a parent's ultimate desire to see a smile on a child's face when they open the perfect gift on Christmas morning. The new campaign was developed by the Toys"R"Us in-house creative team in partnership with PRPC PRPC Panhandle Regional Planning Commission PRPC Pega Rules Process Commander PRPC Philippine Refugee Processing Center PRPC Pickerington/Reynoldsburg/Pataskala/Canal Winchester (Prowlers High School Hockey Club; Columbus, Ohio) Partners, a creative boutique based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Chicago. The commercials will air in both English and Spanish during high-profile morning, afternoon and primetime shows, including 30 Rock, Deal or No Deal, the Ellen DeGeneres Show, Good Morning America Good Morning America is a weekday morning news show that is broadcast on the ABC television network. The show was adapted from The Morning Exchange, a morning show created by and airing on the ABC affiliate in Cleveland, Ohio, and was launched nationally as , Live with Regis and Kelly Live with Regis and Kelly is a syndicated American television talk show, hosted by Regis Philbin and Kelly Ripa. Before 2000, the show was known as Live with Regis and Kathie Lee, with Kathie Lee Gifford co-hosting with Philbin. , the Today Show and more. National network and cable stations include ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , CBS (Cell Broadcast Service) See cell broadcast. , Lifetime, TBS, Bravo, USA, ABC Family, Univision, Telemundo, and Galavision. The campaign includes 10 additional commercials showcasing the unique and differentiated product assortment available exclusively at Toys R"Us. This series of advertisements features children playing with toys available only at Toys"R"Us and will air on kid-focused programming on Nickelodeon, Nicktoons, Cartoon Network, Toon Disney and more. About Toys"R"Us, Inc. Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,500 stores, including 585 Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., more than 690 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at www.Toysrus.com. |
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