"It's Getting Hot in Here!"; Nelly is #1 in Both Music and Fashion With Projected Earnings for 2003 $100+ Million.

Entertainment Editors

NEW YORK--(BUSINESS WIRE)--Aug. 23, 2002

Rap superstar Nelly continues his record breaking success with the #1 debut of his sophomore album, Nellyville, and the 2002 Collections of his fast climbing clothing line, VOKAL.

"VOKAL is selling out in stores the same week that the shipments come in, in many of our stores it is outselling all other young men's brands," said Yomi Martin, President of VOKAL. The demand outweighing the supply is closely mirrored by Nelly's album, which went 3X platinum in just three weeks since it's release June 25th. "Like Nelly and the music he makes, the designs of VOKAL are edgy, unique and daring with much attention paid to detail," continued Martin.

Nelly seems to have his fingers on the pulse of the youth as every creative endeavor he embarks on taps into the flavor and essence of teens and twenty-somethings across the globe. His direct involvement in every aspect of VOKAL, from its establishment in 1997 with Martin, Nick Loftis and Ian Kelly to the marketing, advertising and designing, is a testament to his creative genius. According to Mark Hager, the President of A.L.M., the production company that produces VOKAL, after only eight months, sales for this year are projected at over $22 million and for next year are $100+ million. VOKAL clothing is available in specialty chain stores across the country.

In a very short time, VOKAL with its young, creative team has established itself as a leader and trendsetter in young men's casual wear with the direction and creative inspiration being "clothing that speaks for itself". Each collection, with their colorful styles and edgy designs, continue to push once plain casual wear fashions to the limit.