"Internet Hotbed" Doublespace Names Daniel L. Merchant Chief Brand Strategist.Business Editors NEW YORK--(BUSINESS WIRE)--May 23, 2000 Doublespace, the Internet Hotbed hotbed, low, glass-covered frame structure for starting tender plants. It differs from a cold frame only in that the soil is heated—either artificially as by underground electric wiring or steampipes, or naturally with partially fermented stable manure, which , has appointed Daniel L. Merchant to the position of Vice President, Chief Brand Strategist. In this capacity, Merchant will be responsible for market research and brand positioning for the Doublespace portfolio companies. He will report to Co-Presidents Jane Kosstrin and Scott Osman. Merchant comes to Doublespace from Marketing Corporation of America (MCA MCA in full Music Corporation of America Entertainment conglomerate. It was founded in Chicago in 1924 by Jules Stein as a talent agency. In the 1960s it bought Decca Records and Universal Pictures, and today it produces films, music, and television shows. ), a marketing services company based in Westport, CT. While at MCA, Merchant founded that company's Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. Division and served as the division's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. until MCA's sale to the Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . The research business that Merchant created has become part of the IPG IPG Implantable pulse generator, see there FutureBrand group, helping to form a new $100 million branding company. Merchant also held a series of executive positions at Marketing Research Corporation of America (MRCA MRCA Most Recent Common Ancestor MRCA Midwest Roofing Contractors Association MRCA Multi-Role Combat Aircraft MRCA Mountains Recreation and Conservation Authority (California) MRCA Malaysian Retailer-Chains Association ), rising to the position of executive vice president; he started his career in marketing at General Foods. "Dan Merchant's addition to Doublespace expands our competencies in brand strategy and adds the ability to run targeted research that is critical in creating successful companies," said Scott Osman, Doublespace's co-president. "As Doublespace prepares for its second round of financing, Dan will be instrumental in helping us demonstrate the branding and design capabilities that set Doublespace apart from typical Internet incubators." Citing recently released research about Internet marketing trends, Merchant said, "Successful Internet brands are working because they are understandable, because they interact with users in ways that are meaningful and because they have a personal impact. One of the reasons I'm so excited about Doublespace is because each of its current portfolio companies possesses this extraordinary brand power." Merchant's appointment is the second major addition to Doublespace's executive team in the past month. Doublespace recently named investment banker Investment Banker A person representing a financial institution that is in the business of raising capital for corporations and municipalities. Notes: An investment banker may not accept deposits or make commercial loans. Seth Potter to the position of vice president, business development. About Doublespace Doublespace, an award-winning Internet incubator/solutions company with its roots in print design and product development, was founded in 1979. The Silicon Alley-based Company makes investments in dot-com companies and provides business strategy, brand strategy, end-to-end web solutions, marketing communications and network solutions to dot-coms looking to distinguish themselves through creativity and vision. Doublespace combines seed capital and development services for emerging digital businesses, including projects that may have been originated and developed by Doublespace. Doublespace's desire to fund innovative, unique companies stems from its extensive experience and expertise in successfully launching award winning, cutting-edge concepts. Doublespace projects have included: The Next Wave Festival, Brooklyn Academy of Music's annual cutting edge festival of avant-garde performing arts; Crunch Fitness; Vibe Magazine; ESPN ESPN Entertainment and Sports Programming Network 2; Diamond Technology Partners' Context Magazine; and Riddell Sports' varsity.com. The principal investors behind Doublespace are Angelo Gordon, Apex Investment Partners, Rizvi Interests, Cross Atlantic Capital Partners and Sam Plum. |
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