"Internet Business Center" to open in Manhattan; Digital Exchange gives Internet "A Place of Business".

NEW YORK--(BUSINESS WIRE)--May 4, 1995--Digital Exchange (DX) announced today that it will open the first Internet Business Center (IBC) in the country on June 5.

Located on 20th Street and Fifth Avenue in Manhattan's new media district, the IBC will provide businesses and individuals a unique, hands-on opportunity to explore the Internet's vast communicative and commercial potential. One of the IBC's charter sponsors is UUNET Technologies, the original provider of commercial Internet services, which was recently tapped to build and manage the TCP/IP network supporting Microsoft's new online service.

"We wanted to give business people a place to congregate and explore the commercial potential of the Internet," explains Jim Medalia, president of Digital Exchange. "Few businesses today have actually seen what's happening on the Net or understand how it is going to affect their industry. The IBC will enable businesses to not only learn about cyberspace, but more importantly to preview and test various cost-saving or revenue-generating applications for their industry."

With more than 20 workstations directly linked to the Internet, supporting all computing platforms, software packages and a full range of connection speeds (from 14.4 bps to T1), the IBC is expected to attract a diverse group of users - from the CEO seeking information about "encryption routines" to address security issues, to the MIS director comparing different hardware/software options, to the graduate student in need of direct access to a library in London.

Businesses Proceed with Caution

The IBC's sleek, half-million dollar installation, designed by award-winning designer Tucker Viemeister of Smart Design, provides a comfortable, unbiased, "try-before-you-buy" environment. With a technologically competent staff and professional meeting areas (with "CU see me" teleconferencing capabilities), the IBC is positioned to help businesses sample and evaluate emerging online technology. "The Internet Business Center is an intriguing concept," said John Sidgemore, CEO of UUNET Technologies Inc. "We think it will be extremely helpful to businesses that are exploring ways to take advantage of the Internet's potential." (UUNET, a national Internet access provider, is providing the Internet connectivity for the IBC).

Medalia points out that before investing between one thousand and tens of thousands of dollars in a Website and a T1 connection, for example, businesses can now see what one looks like and how it performs, as well as preview what their competition is doing. "Curious consumers have cybercafes to hang out in and explore the Net; now businesses have a place to go as well," said Medalia.

In addition to the services provided to businesses or "end users," the IBC will also benefit members of the high-tech community. Digital Exchange plans an aggressive sponsorship program for the IBC, enabling hardware and software companies to demo new products and test emerging technology. Plans also include a regular series of educational seminars for business people, as well as hosting various speakers from the business community.

Student Drivers on the Information Superhighway

In addition, the IBC is also expected to draw a lot of consumer traffic, from computer illiterates to compulsive shoppers. "For approximately $10/hour, individuals can come in and log on, pour themselves a cup of gourmet coffee and see what cyberspace is all about," said Medalia.

A nationally recognized leader in the field of digital pre-press and graphic arts, Digital Exchange also provides Internet dial-up service ("dx.com") and a wide array of electronic publishing services including Home page design for the World Wide Web.

CONTACT: Digital Exchange

David Gordon, 800/472-DXDX

or

Kratz & Company

Paul Jensen/Al Coppola, 212/979-2700