"Interactive Content World" trade show to launch alongside COMDEX/SPRING and SPRING CES '97.ARLINGTON, Va.--(BUSINESS WIRE)--April 30, 1996--SOFTBANK COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition). Inc. and the Consumer Electronics Manufacturers Association (CEMA CEMA Conveyor Equipment Manufacturers Association CEMA Chef d'Etat-Major des Armees CEMA Consumer Electronics Manufacturers Association CEMA Canadian Egg Marketing Agency CEMA Council for the Encouragement of Music and the Arts ) announced today the creation of Interactive Content World, a trade show and conference showcasing the new generation of consumer products and services featuring the latest interactive technologies and communication capabilities. Interactive Content World will run concurrently with COMDEX/Spring and Spring CES '97, in Atlanta, Georgia, at the Georgia World Congress Center The Georgia World Congress Center or GWCC is the major convention center in Atlanta. It is the fourth-largest convention center in the United States at 1.4 million ft2 (130,000 m2) and hosts more than a million visitors each year. , June 2-5, 1997. The new event is an extension of the technology focus of both the COMDEX and CES shows and is designed to support the needs of the existing consumer retail channels as it addresses the opportunity which this new category represents as well as the new distribution channels, such as book stores, toy stores and online services, which will play a key role in the merchandising of content-based product. Interactive Content World will feature the latest entertainment, education and information and personal productivity content developed principally for open platforms, as well as a full range interactive and digital devices such as personal computers, internet computers, PCTV See PC/TV. and internet-ready television. In addition, the new distribution technologies which are such an important element in the delivery of content-rich product, such as interactive television, satellite services and online services, will be on display. An associated conference program will provide educational forums to address the technology and marketing issues confronting retailers, manufacturers, developers, distributors and end users as they face the increasing complexities of merchandising these emerging new product categories. President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SOFTBANK COMDEX See COMDEX. , Jason Chudnofsky stated, "This powerful new event provides the optimum platform in which to address the growing needs of the new vendors, markets and channels as they confront the convergence of information technology and consumer electronics. This is a key element of our recently announced relationship with CES and has been created in direct response to marketplace dynamics within each of our respective markets. "This new show will allow a company with leading-edge product and creative software to focus its strategy on reaching the consumer. It will fit nicely with the other co-located shows and contribute to the mega-event we are creating," stated Gary Shapiro, president of CEMA. SOFTBANK COMDEX continues to meet the growing needs of the information technology marketplace worldwide with an expansive program of COMDEX events throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe and Asia. COMDEX/Fall, first held in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. in 1979, is now the largest trade show in North America. WINDOWS WORLD An earlier computer exposition sponsored by COMDEX. Its first show was in 1991, and it was often held in conjunction with another computer show. See COMDEX. , an event developed and produced by SOFTBANK COMDEX in cooperation with Microsoft Corp., will continue to run concurrently with COMDEX/Spring. COMDEX/Spring and WINDOWS WORLD '96 will be held on June 3-6, 1996, at McCormick Place, Chicago, Illinois. In addition to Spring CES, the International Winter CES is the world's largest consumer electronics trade show, and the nation's largest association-run show. The International CES sponsor, CEMA, is a sector of the Electronic Industries Association, the nation's premier trade association representing all facets of the electronics industries. The CES traditionally held in Spring for many years has been called the Summer CES. In 1996, the show name was changed to CES Orlando...the Digital Destination, to better reflect the products being showcased. CES Orlando '96 will be held May 23-25, 1996, at the Orange County Convention Center The Orange County Convention Center (OCCC) is the primary public convention center in Central Florida. The large complex is located on International Drive, a major tourist area in Orlando, Florida. , in Orlando, Florida. CONTACT: Softbank Comdex Suzanne Lonergan, 617/433-1755 Fax: 617/444-4806 lonergan@comdex.com or Cynthia Upson 703/907-7665 Tracy Curtin 703/907-7952 Fax: 703/907-7690 cupson@eia.org tcurtin@eia.org |
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