"I was hooked".

"I first met Lab Director Dr. Flint McGlaughlin four years ago at one of our Summits on the topic of marketing paid subscriptions to websites. I was so impressed I asked him to return to give more Case Studies about his team's experiments at future Summits.

"Then, earlier this year Flint invited me down to his headquarters in Atlantic Beach, Fla. (near Jacksonville in northeastern Florida). The beach right outside the lab's offices was magnificent, but I was most impressed with his research lab and team. It felt a bit like what you might imagine a Hollywood set director would create for a marketing laboratory. Glass walls, giant view screens, earnest technicians and concentrated quiet while experiments were under way.

"I was hooked. Wouldn't it be marvelous if we could work together to get practical data for marketers? Well, now we will be."