"How to Develop Successful Customer Communities" - DFW AMA to Host Communitas CEO at Fort Worth Luncheon.FORT WORTH, Texas Fort Worth is the fifth-largest city in the state of Texas, 18th-largest city in the United States[1], and voted one of "America’s Most Livable Communities. -- The Dallas-Fort Worth Chapter of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) will host an Executive Luncheon Program at the Fort Worth Club featuring Christopher Samuels, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Communitas Online on Thursday, May 24, 2007 from 11:30 a.m. to 1:30 p.m. Mr. Samuels has more than twenty-five years of experience in designing, managing, and delivering industrial, customer and product research. Prior to founding Communitas in 2001, Chris was CEO/Founder of the Center for Strategy Research and established the firm's strategic marketing and customer segmentation work. He has led strategic marketing and research assignments for clients such as Apple, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , JP Morgan Chase, Disney, McDonald's, 3M, Fidelity, CARE, Nortel, Intuit, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and others. He is a former Director of Research at McKinsey & Company and founded the Boston Consulting Group's Research Unit. Among the topics to be addressed during Mr. Samuel's presentation are: * Why build a company community? * What makes an online relationship work? * Where does the brand fit in? * How will members benefit? How will the company benefit? * What will members do? * How will the company use what it learns? All AMA events are open to business professionals and students from across the Metroplex. Special pre-event pricing of $28 (AMA members) and $38 (non-members) is available through May 23 online at www.dfwama.com or by calling (972) 943-4615. Same day and onsite registration is available for an additional $10 per person. About the Dallas-Fort Worth AMA (DFW DFW Dallas/Ft Worth, TX, USA - Dallas Ft Worth International (Airport Code) DFW Department of Fish and Wildlife DFW David Foster Wallace DFW Drug-Free Workplace DFW Down For Whatever (song by Pretty Young Things) AMA) With over 700 members in marketing, research, communications, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , consulting and sales as well as academics and students, the DFW AMA provides the latest in marketing theory and practice, thought leadership, education and development for business professionals. The organization hosts monthly luncheons in Dallas and Fort Worth with nationally-renowned companies and speakers, Power Breakfast Learning Sessions, Special Interest Groups, Career Development Programs, a Chief Marketing Officer Council and over 50 events annually across Metroplex. www.dfwama.com About the American Marketing Association As the leading organization for marketing professionals, the American Marketing Association has 75 professional chapters and 38,000 members across the US and Canada. www.marketingpower.com. |
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