"How a Digital Approach to Marketing Can Build Your Brand and Company" - Owen Hannay, Founder, Slingshot Interactive to Speak at AMA Dallas Luncheon.

DALLAS -- The Dallas-Fort Worth Chapter of the American Marketing Association (AMA) announces that on Wednesday, June 20 from 11:30 a.m. to 1:30 p.m., it will host an Executive Luncheon Program sponsored by Aprimo at Brookhaven Country Club in Dallas featuring Owen Hannay, the founder and owner of Slingshot Interactive.

For business professionals, imagine beginning your marketing from a digital perspective and then adapting it to your other on and offline applications? And, what if you truly understood your best customers and what made them similar, but unique? Combine these two perspectives and you have the foundation for powerful and highly effective marketing campaigns. It's just part of the formula that Mr. Hannay and his team have used to create the 5th largest interactive agency in the U.S.

Additional highlights of Mr. Hannay's presentation will touch on:

* The overlooked opportunity to use digital communications more effectively that almost no one is using today.

* Effective marketing has less to do with adding media to the mix or trying new technologies and more about learning about your customers using information most organizations already have and is readily accessible.

* How improving your digital marketing efforts can benefit traditional marketing programs.

Attendance is open to AMA members and non-members alike, but special "early-bird" pricing of $28 (members) and $38 (non-members) only runs through Tuesday, June 19.

Late and onsite registration is available, but for an additional $10 per person. To register or learn more about this AMA program, go to www.dfwama.com or call [phone].

About the Dallas-Fort Worth Chapter, AMA:

As the leading marketing organization in the Metroplex, the DFW AMA has more than 700 professional members and hosts nearly 50 events annually. Recent speakers from Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns have addressed key marketing issues and shared insights on best practices marketers could apply immediately to their own situation. For more on the DFW AMA, go to: www.dfwama.com.

About the American Marketing Association:

The American Marketing Association (AMA), is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA nationally, go to: www.marketingpower.com.