"Hottest" New Brother Product Is Very "Cool"; Talking About a Revolution...Brother's CoolLaminator Does for Laminating What Its P-Touch Did for Labeling.

BRIDGEWATER, N.J.,--(BUSINESS WIRE)--Oct. 12, 1999--

Brother(R) International Corporation, a leading manufacturer of office and home electronic products, announces the introduction of the CoolLaminator(TM) system, the first no heat, cartridge based, fully automatic one-touch lamination system for under $200. The CoolLaminator even has an auto sensor and built-in cutter, which trims and cuts the length and width of your finished rectangular document. It does all of this in one pass, and provides finishing options that include magnetic backing and adhesive on front or back. Additionally, the CoolLaminator system provides the option of trimming square corners to create rounded edges.

One of the most innovative features of the CoolLaminator system is its use of "cold pressure" technology. Unlike conventional laminating devices, the CoolLaminator system does not require lengthy warm-up times nor is there any danger of heat damage to the laminated material. There is absolutely no heat involved; making it a quick, safe and easy way to protect documents and photographs, which may be heat sensitive.

"We have reinvented laminating systems, just as the P-Touch(R) Electronic Labeling System, revolutionized the labeling business. The CoolLaminator system eliminates the need for heat, warming time, pouches, and two-step operations normally associated with lamination," states Dean F. Shulman, Brother's Senior Vice President of Marketing. "Ease of use and flexibility are now available to any business that needs to protect and preserve documents, signs, promotional material, menus, presentations and other items."

One of Brother's most revolutionary products since the P-Touch line-up, the CoolLaminator system uses the latest in laminating technology and offers unprecedented finishing options of exceptional quality. This new system changes the way people think of the "laminating task." It is as quick and simple as inserting a document and pressing start. The entire process takes only seconds to produce a professional, 2-sided, laminated document.

The CoolLaminator system's really cool feature is its built-in bi-directional cutter, which senses the length and width of the rectangular original and trims and cuts the laminated finished document automatically.

"We're convinced that the CoolLaminator system is a watershed event for laminating applications," states Dean F. Shulman. "No other product in this category offers this level of finishing capabilities. Moreover, as a result of its one-pass ease of use, businesses can now do - for cents on the dollar - what they previously had to farm out."

Unprecedented Finishing Options & Easy Operation

Signs, menus, charts, notices, banners, cards or presentations... the CoolLaminator system handles them all with ease and with style. All in a single pass, it laminates both sides of a document, it automatically feeds and cuts to size, and it offers finishing options including magnetic backing and adhesive on front or back. It also enables trimming square corners to create rounded edges. Basic laminating is as simple as inserting the document, pressing the start key and retrieving the finished output.

     Key Advantages Over Conventional Laminators

--   No special pouches required
--   Absolutely No warm-up time required
--   No tedious trimming required
--   Single-pass system
--   Ease of operation
--   Multiple finishing options
--   No danger of heat damage

     "The CoolLaminator system is a feature-rich product that has
applications across almost every market segment," says Dean F.
Shulman. "From schools and offices to restaurants and collectors,
everyone has something that they would like to permanently protect
against normal wear and tear or damage from the elements."

     Ideal for any number of laminating situations, the CoolLaminator
system is particularly suited to the needs of the following markets:

--   Commercial/Retail
--   Food Service Businesses
--   Travel & Leisure Businesses
--   Industrial & Construction
--   Education
--   Office/SOHO
--   Collectors

Bonus Print Master Gold CD-ROM

Now you can really unleash the creative energy for all of your laminated documents and projects. The CoolLaminator system is a stand-alone product that requires no computer for operation. It does, however, come standard with Print Master Gold . This software allows anyone with a printer and computer to create eye-catching graphics. The Print Master Gold includes more than 1,200 graphic templates for virtually any type of sign or sticker.

ABOUT BROTHER

Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas, from Canada to South America and has fully integrated sales, marketing, services, manufacturing, research and development capabilities, located here in the U.S. In addition to its headquarters, Brother has branches in California, Georgia, Illinois, Massachusetts, Tennessee and Texas as well as subsidiaries in Ohio, Canada, Brazil, Chile and Mexico.

NOTE: All brand and product names are trademarks or registered trademarks of their respective companies.