"Home Furnishings Business" from North American Publishing.

North American Publishing (NAPCO; Philadelphia, PA), the producer of 14 magazines, 12 e-newsletters, three online information services and two trade shows, has begun the publication of "Home Furnishings Business" magazine. The new title will be produced ten times a year with a controlled circulation of 20,000.

The magazine is targeted to management at furniture retailers across the country, including CEO's, owners, presidents and buyers, as well as merchandising, operations, finance and IT executives. Content focuses on "the business of furniture retail today," NAPCO said, and includes best practices for home retailing and strategies and intelligence for manufacturers and retailers "who want to maintain a successful business."

Editorial includes articles and features on industry forecasts, controlling public relations, brand building, sourcing, displays, using the Internet, advertising and marketing, sales, licensing, training and retaining employees, credit promotions, convergence and furniture, and building consumer loyalty. NAPCO's Consumer Technology Publishing Group (CTP) president Eric Schwartz noted that the furniture business "is evolving now and the industry needs a magazine that can address business issues and retail strategy. 'HFB' will provide retailers relevant coverage to help them plan and execute their businesses."

Other titles in NAPCO's CPT Group include "Dealerscope," "Custom Retailer," "Picture Business" and the consumer title "E-Gear." NAPCO also produces such titles as "Book Business," "Publishing Executive," "Printing Impressions" and "In-Plant Graphics."