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"HEAVY MEN'S NETWORK" DEBUTS PREMIUM MALE-FOCUSED VIDEO.


Heavy, Inc. (http://www.about.heavy.com), the web's leading independent online video company, has launched the Heavy Men's Network, the first premium male-focused online video network. At launch, the Heavy Men's Network features flagship site Heavy.com (http://www.heavy.com), along with leading men's destinations, including BNQT.com (http://www.bnqt.com); Newgrounds, Inc. (http://www.newgrounds.com) , Quincy D. Jones III's QD3 (http://www.qd3.com) and Vidshadow, Inc. (http://vidshadow.com), to be quickly followed by additional men's media brands.

"In joining forces as the Heavy Men's Network, this premier band of online video publishers focused on the male audience will deliver brand advertisers the most engaged male audience to be found anywhere on the Web," said Eric Hadley, Chief Marketing Officer of Heavy. "The creation of the Heavy Men's Network is a vital step in continuing to provide the male audience with the best video content, while offering online men's destinations the opportunity to monetize their video in the same way Heavy has enjoyed for years."

The Heavy Men's Network will employ the Husky Network's (http://www.huskynetwork.com) highly engaging and effective video ad units throughout-known as "Video Skins"-allowing publishers the opportunity to monetize their video by wrapping any video player (not only Heavy's player, but also those from YouTube, Revver, Google, etc.) with a premium, high-CPM ad unit specifically designed for brand advertisers. The Husky Network (http://www.huskynetwork.com) is a premium video advertising network that provides brand advertisers with hand-selected premium publishers and bloggers.

"Until now, advertising networks have traditionally focused only on quantity," continued Hadley. "The Heavy Men's Network extends this focus to also include the quality and differentiation of the ads-such as the size and placement-to ensure 100% share of voice for our advertisers. We believe that by giving the end user the videos they want, and giving the advertiser a clutter-free environment with one big ad that combines the best of video and display, the Heavy Men's Network is providing the most unique experience in the online video space."

"Heavy has the ideal recipe for effective video advertising and has a strong track record of bringing the right eyes to the right ads," said Quincy D. Jones III, founder of QD3. "The Heavy Men's Network is a fresh, exciting and powerful channel for QD3 and our audience."

"Since partnering with Husky last August, Heavy's premium video ad network, we have seen a quantity and quality of brand advertisers on Newgrounds that is nothing short of amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
," said Tom Pulp, Founder of Newgrounds, Inc. "We are proud to extend our relationship with Heavy into being a part of the Heavy Men's Network."

At launch, the Heavy Men's Network includes premier properties such as:

Heavy.com (http://www.heavy.com), one of the web's leading consumer video companies and the leader for 18-34 year old males.

BNQT.com (http://www.bnqt.com/), the Banquet Action Sports Digital Network. BNQT is an action sports video community destination covering more than eight different sports categories, including skateboarding, snowboarding, surfing, freestyle motocross Freestyle Motocross (also known as FMX) is a variation on the sport of motocross in which motorcycle riders attempt to impress judges with jumps and stunts.

The two main types of freestyle events are:
, BMX BMX
abbr.
bicycle motocross


BMX
Noun

1. bicycle motocross: stunt riding over an obstacle course on a bicycle

2.
 biking, wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques. , free-skiing and mountain biking mountain biking Sports medicine A sport in which participants use specialized bicycles to navigate rough, steep trails covered with unforgiving rocks Injury risk Concussions, fractures, death. See Extreme sport, Novelty seeking behavior. .

Newgrounds (http://www.newgrounds.com/) is the original--and still the largest--Flash portal on the web, and allows anyone anywhere to submit Flash games and have them appear on the site instantly.

bQD3 (http://www.qd3.com/), was founded in 2002, by Quincy D. Jones III, and is the leading independent urban multi-platform media and entertainment company. The company produces, aggregates and distributes original urban programming across online, DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
, television, VOD See video-on-demand.

VoD - video on demand
, mobile and theatrical platforms.

Vidshadow, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: VIDS VIDS Visual Information Display System
VIDS Varsity Interpretive Dance Squad
VIDS Visual Integrated Display System
VIDS Vehicle Integrated Defense System
VIDS VICAR Interactive Display Subsystem
VIDS Vessel Identification and Documentation System
.PK <http://vids.pk/; http://www.vidshadow.com/) is a fast-growing Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer.  business that features high-quality, premium content across a broad range of subjects and genres. The company is comprised of The Vidshadow Platform Group, The Vidshadow Media Group, and The Vidshadow Content Group.

About Heavy, Inc.

Heavy, Inc. (http://about.heavy.com) includes Heavy.com, one of the Web's leading video brands and the leader for 18-34 year old guys, and Husky Network, a premium video ad network.

For more information, visit http://about.heavy.com Heavy.com (http://www.heavy.com/) is one of the web's leading consumer video companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique original programming with those of its users to create an environment where you can control and even participate in your own personal video experience. Heavy's original programming staples include "Superficial Friends," "Kung Fu Jimmy Chow Kung Fu Jimmy Chow is an online animated series produced by Camp Chaos Entertainment for Heavy.com.[1] Satirizing anime and mall culture, the story centres on Jimmy Chow who fights ninjas while searching for the Purple Lady, the villain who killed his master. ," "The Massive Mating Game," "The Burly Sports Show," and "Behind the Music that Sucks Behind the Music that Sucks is an ongoing series of comic pieces produced by, and appearing on, Heavy.com, a broadband entertainment website. The segments feature humorous jabs at pop stars and celebrities. ." Heavy's original programming is available on Verizon V-Cast, Verizon FiOS FiOS (Fiber Optic Service) is a fiber to the premises (FTTP) telecommunications service, originally piloted in Keller, Texas, and now offered in many areas of the United States by Verizon. According to Verizon, "Fios" is an Irish (Gaelic) word for "knowledge". , Comcast VOD, TiVo, Sony PSP (PlayStation Portable) See PlayStation. , Apple iPod and Joost. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.

Husky Network (http://www.huskynetwork.com) , a premium video advertising network, provides brand advertisers with hand-selected premium publishers and bloggers who use Husky's highly engaging and effective video ad units.

For more information, call 212/561-7454.
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Publication:Online Product News
Date:Apr 1, 2008
Words:838
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