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"Greetings" From 1-800-FLOWERS.COM; Leading E-Tailer Launches Online Greeting Capabilities; Continues Broadening of Gift Product Line.


WESTBURY, N.Y.--(BUSINESS WIRE)--Dec. 16, 1999--

1-800-FLOWERS.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page.  (Nasdaq:FLWS FLWS Force Level Warfare Systems ), a leading e-commerce provider of thoughtful gift expressions, today announced that it has continued to broaden its gift product line by adding a Greetings channel to its Web site. The Company also announced that it has partnered with Zapa.com, a leading relationship media marketing service, and will be able to provide its customers with Zapa's "gizmoz," an animated technology that will be used in the greeting cards See e-card. .

"The new Greetings channel is consistent with our expansion into a gifting company," said1-800-FLOWERS.COM CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Jim McCann. "Our job is to help our customers connect with the important people in their lives by providing them with thoughtful gift expressions, and greeting cards can be either a stand-alone gift or can serve as an enhancement to another item the customer has ordered from us."

Consumers will be able to select from a variety of greeting cards, all featuring state-of-the-art animation. Consumers will also be able to use gizmoz to create personalized greetings incorporating their own photos, clip art A set of canned images used to illustrate word processing and desktop publishing documents.  or other multi-media creations. (For an example of gizmoz, click on

http://www.1800flowers.com/flowers/x_e.asp?r=zapadecpress&g= welcome.asp?section=6

About 1-800-FLOWERS.COM

With one of the most recognized brands in e-commerce, 1-800-FLOWERS.COM provides fresh-cut flowers and other gifts to customers around the world via: the Internet (www.1800flowers.com), AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  (keyword: flowers; keyword: gardenworks) and other online services; by calling 1-800-FLOWERS (1-800-356-9377) 24 hours a day; or by visiting one of its Company-operated or franchised stores. 1-800-FLOWERS.COM currently maintains strategic online relationships with America Online, Microsoft Network, Snap.com, Yahoo! and Excite, among others. The company was recently named the top gift site on the Web by Gomez Advisors. The Company's Class A Common Stock is listed on the Nasdaq National Market under the symbol "FLWS."

About Zapa.com

Zapa.com is a Web-based media distribution network that enables businesses to broadcast and promote themselves virally through visually animated messages that are interactive, engaging and collectible. Founded in 1994 by CEO Eyal Gever, zapa.com is based in Israel, with North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 headquarters in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. For more information, call 212-880-5386 or visit the Web site at www.zapa.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:7ISRA
Date:Dec 16, 1999
Words:378
Previous Article:Nielsen//NetRatings Holiday E-Commerce Index Climbs 3.4% This Week; Traffic Rises to Gift Sites, Cybermalls and Books/Music/Video Sites.
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