"Graphic & Design Business" from North American Publishing.

North American Publishing Co. (NAPCO; Philadelphia, PA) will begin the publication of Graphic & Design Business magazine with an issue in October. The new quarterly title will have an initial controlled circulation of 10,000, increasing to 25,000 in 2004.

NAPC0 said the title will be targeted to professionals responsible for design budgets in excess of $1 million, including design firm owners, agency and corporate art department managers, and art department managers of large consumer magazines and catalogs. The company said the magazine will provide coverage of industry news, including "the firms, people, products, technologies and services that make up the graphic design industry, on both the vendor and buyer sides."

Editorial will cover news related to all types of media including print, the Internet, outdoor, broadcast and corporate video, as well as management issues, hardware and software, and new technologies and systems.

NAPCO group publisher Mark Hertzog said "our research of the graphic design market revealed that there was a demand for information on technology, workflow and business management not available in other graphics pubs." NAPCO's Print Media Group also includes PrintMedia, BookTech and InPlant Graphics magazines and PrintMedia Inbox newsletter.