"G'day" from Virtual Australia on American Online, Produced by Einstein and Sandom Interactive.NEW YORK--(BUSINESS WIRE)--Aug. 1, 1995--The Australian Tourist Commission says "g'day" from "Virtual Australia," a new American Online travel shop designed by Einstein and Sandom Interactive (EASI EASI Equal Access to Software and Information EASI Environmental Alliance for Senior Involvement EASI Energy Automation Systems, Inc. EASI Easy Access for Students and Institutions (student financial assistance) EASI Engineered Air Systems Inc. ), a subsidiary of D'Arcy Masius Benton & Bowles (DMB&B) Advertising. The Australian site, a joint-venture between the Australian Tourist Commission (ATC ATC Air Traffic Control ATC Average Total Cost ATC Certified Athletic Trainer ATC At the Center (Hartford, Maine retreat center) ATC Applied Technology Council ATC All Things Considered ) and Swain Australia Tours is listed in the AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Traveler's Corner in the Travel Section, accessed via keyword "Virtual Australia." This marks EASI's second foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my online travel sites, following July's opening of the Hyatt International shop on CompuServe. Whatever your interests, from camel trekking in the outback, to golf and tennis, or the Australian wine The Australian wine industry is the fourth largest exporter in the world, [1] exporting over 400,000,000 litres a year to a large international export market that includes "old world" wine-producing countries such as France, Italy and Spain. country, the natural wonders of sun and fun-filled Australia can be sampled at "Virtual Australia" on AOL. Working closely with the Australian Tourist Commission, Einstein and Sandom Interactive (NYC NYC abbr. New York City NYC New York City ) created a simulated tour of the continent "Down Under," complete with an Aussie Speak Dictionary, a "Visual Australia" photo library, itinerary builder, and Down Under travel contest with a prize of two tickets to Australia via Qantas Airways. "AOL provides an ideal avenue for Australia to reach a large audience of interested travelers," said Lyndel Gray, ATC regional director of the Americas. "We are especially pleased to have had the opportunity to draw upon Einstein and Sandom Interactive's strategic marketing expertise and creative talents in developing the site." "Virtual Australia features a wealth of information about Australia, its regions, cities, attractions and lore, in a fun-to-access simulated tour," said J.G. Sandom EASI president, chief creative officer. "Virtual Australia is sure to please armchair and air-travelers by matching travel styles to individual interests," added Sandom. "Importantly, to build a database of visitors, we've included in a contest. The entry form gathers a demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want which can be e-mailed to the Australian Tourist Commission. A message board provides immediate feedback, and a day-by-day itinerary builder, with comparison prices for typical vacation services, helps plan the perfect trip." A visit to Virtual Australia begins at the Main Menu and progresses through Travel Styles, Regions, the Message Board, Visual Australia software image files, culminating with the Itinerary Builder. CONTACT: Australia Tourist Commission Amy Shearer, 310/552-1988 ext. 200 or Visibility Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Len Stein, J. Travis, 212/777-4350 Fax: 212/777-5497 email: PRStein@aol.com |
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